Mediaplanet and Mother-of-Two Catherine Lowe Link Up Together for Literacy

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Mediaplanet’s STEM & Early Education campaign found within USA TODAY and online, helps shed light on the importance of early childhood education and the long term implications it has on a child’s life.

A recent study concluded that children who started kindergarten behind their peers socially, mentally, and behaviorally were 80% more likely to be held back by 4th grade.

Mediaplanet announces the launch of this December’s edition of “STEM & Early Education.” This campaign will advocate for literacy and STEM in early childhood education.

Starting Kindergarten underprepared can have long-term implications on a child’s life. A recent study concluded that children who started kindergarten behind their peers socially, mentally, and behaviorally were 80% more likely to be held back by 4th grade. 26% of children who read to at least 3 times a week can recognize all letters of the alphabet by age 4—compared to 14% who are read to less frequently. Those students, who are also able to recognize and count more numbers, write their own names and show an interest in reading. Additionally, having teachers who are properly equipped to handle a classroom plays a large role in ensuring success in the classroom.

The print component of “STEM + Early Education” is distributed within today’s edition of USA Today in New York, Washington DC/Baltimore, LA, Chicago, and Boston markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: http://www.educationandcareernews.com/topic/stem-education

Catherine Lowe is a graphic designer, reality television star, winner of ABC’s “The Bachelor” and most importantly a mother of two young boys, Samuel and Isaiah. Through this exclusive interview, she shares ways in which she promotes literacy within her home. These ways include excitement and consistency. Catherine and her husband, Sean (former “Bachelor” himself) “always give Samuel a new book for an exciting occasion and make it a fun experience.” Within this interview, Catherine shares her favorite childhood book growing up as well as what parents can do to ensure their child is prepared for Kindergarten.

This campaign was made possible with the support of Catherine Lowe, National PTA, International Society for Technology in Education (ISTE), Walden University, University of Washington Continuum College, Harvard Graduate School of Education, American Federation of Teachers, National Association of Early Childhood Teacher Educators, Children’s Literacy Foundation, Reading is Fundamental, Quaver Music, American Specialty Toy Retailing Association (ASTRA Toys), Larada Sciences (Lice Clinics of America), Naropa University, ACT, NCTM, NMSI, Braskem, Dremel, and Carolina Biological.

Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Kaitlyn Eda
kaitlyn.eda(at)mediaplanet(dot)com
(646) 655-7955

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Donna Nuriel
Mediaplanet
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