4 Things Medical Marijuana Dispensaries Must Do Now to Survive

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Doobons.com says dispensaries need to stand up for themselves and start putting out positive messages to counter the negative comments US Attorneys are feeding the news. The online medical marijuana resource offers four basic things dispensaries should do to build and protect their reputations.

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Doobons.com says dispensaries can do a lot to manage their reputations.

Dispensaries are not doing much, if anything, to tout themselves as responsible members of the community who are helping seriously ill patients.

While US Attorneys have started coming out to news reporters to defend their actions against the medical marijuana industry—which they describe as out of control and full of people profiteering off of anyone who wants to get high, including children—medical marijuana dispensaries have mostly kept silent, hoping that the federal angels of death will bypass their thresholds. Online medical marijuana resource Doobons.com says the lack of response is hurting the industry.

“Dispensaries are not doing much, if anything, to tout themselves as responsible members of the community who are helping seriously ill patients,” said John at Doobons. “Everyone in the medical marijuana industry should be engaged in public relations right now.”

John points out that when reports recently surfaced of child labor violations, punishing workloads, and toxic exposure to hazardous materials at a facility that makes Apple Products—Apple executives didn’t hide in a closet and pray it would all blow over. Instead, Apple communicated their concerns, investigation results and positive changes to eliminate the problem.

“A lot of the dispensary owners I speak with are scared—so they are backing into the shadows like people who distributed marijuana did before the passage of medical marijuana laws,” said John. “What they don’t realize is that this is a great opportunity to tell the other side of the story.”

Doobons recommends the following four things dispensaries should do to build and manage their reputations:

#1 Alert the Media
Dispensaries can issue press releases about the admirable work they are doing and address the concerns raised by US Attorneys and advocates against medical marijuana.

“It’s important to stick to the facts and give specific examples,” says John. “But avoid conjecture and making claims that could be perceived as conspiracy theories.”

#2 Work Your Social Media Channels
Facebook and Twitter are great and inexpensive tools for connecting with your audience. Use them to discuss breaking medical news that supports marijuana as good medicine and respond to both positive and negative political news.

“Many dispensaries are using social media to announce things like their deal of the day, but outsiders may see ‘Get a free gram of ‘Trainwreck’ with the purchase of every eighth’ as a straight up drug deal,” says John. “Instead, share patient success stories and educate followers about the other integrative/holistic health care services you offer.”

#3 Advertise Responsibly
Advertise in publications and websites that present marijuana as a medication, and not a recreational drug.

“What kind of opinion is a US Attorney going to draw about you after seeing you advertise a high THC strain named ‘Green Crack’ in a magazine full of scantily clad girls and young people smoking bongs?” asks John.

#4 Rally the Troups
US Attorney Melinda Haag told NPR last week during an interview that her office gets letters every day voicing objections and concerns with things happening in the medical marijuana industry. Medical marijuana supports should be doing the same.

“Everyone who comes into a dispensary should leave with an envelope addressed to a US Attorney and instructions for how to compose a letter advocating for medical marijuana,” says John. “These letters need to clearly describe how the use of marijuana has improved their debilitating health issues.”

Doobons.com launched its website new as a discreet and approachable way for patients of all ages and experience levels with cannabis to find local medical marijuana dispensaries and other resources. The easy-to-use medical marijuana app is already earning rave reviews from users, and has a five-star rating—the highest rating available in iTunes. And the number of downloads are doubling each week.

“Mobile delivery services and dispensaries are telling us that they are seeing an influx of seniors and patients new to cannabis who are finding them using our site,” says John. “In this way, we feel we are providing a great service to an underserved segment of our community.”

John says that people are now spending on average 4.75 minutes when they visit the Doobons.com site and look at 3-4 pages. In addition, hundreds of people have download the iPhone/iPod/iPad app since it was released—and the numbers of the medical marijuana app downloads is doubling each week.

Doobons.com was designed to be convenient and to appeal to everyone, including those who are new to the world of medical cannabis. While most of today’s online medical marijuana directories are designed for patients who already know at least something about using medical marijuana, Doobons.com is designed to be user friendly for patients of all ages and experience levels.

Doobons.com is more than just another online medical marijuana directory. The site’s News, Resource, and Blog pages provide valuable information and advice for patients and caregivers. The information posted helps new patients learn about the ins and outs of the world of medical marijuana, and existing patients stay abreast of developments.

The five-star-rated Doobons app is now available for free on the iTunes app store for iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (3rd generation), iPod touch (4th generation) and iPad that runs on iOS 4.3 or later.

About Doobons.com
Doobons.com is an online medical marijuana resource for prospective and current patients, caregivers and medicinal cannabis industry professionals. The medical cannabis resource site is designed be a comprehensive source of information for everyone from novice medical cannabis users to experienced industry professionals. Doobons.com is discreet, safe and professional.

For more information about Doobons.com, call (415) 524-8099 or go to Doobons.com online.

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