King of Pop's Comeback Sparks Unprecedented Demand

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Seatwave urges fans to follow its simple guide to avoid disappointment as Michael Jackson tickets sell out.

The year's most hotly-anticipated and widely-rumored event has finally been announced, and fans have responded. The King of Pop's planned residency at The O2 in London has sparked unprecedented levels of interest, Seatwave, Europe's largest fan-to-fan ticket exchange revealed. Leading search engines are reporting meteoric spikes in search traffic for Michael Jackson, with levels double those of Britney Spears at the height of her media interest.

With dates currently set for London only, international interest is also playing a strong part in driving demand. London can expect to see a tourism boost as fans from Germany, France, Italy, Spain and Holland make travel plans to catch the legend live.

The residency, currently covering 27 nights from July to August, is expected to sell out quickly, but fans desperate not to miss out can turn to Seatwave, the #1 independent ticketing website in Europe, according to the latest Comscore data. The safe and secure ticket exchange will enable fans to find these hard-to-get tickets and with their unique TicketIntegrityâ„¢ and TicketCover â„¢guarantees, fans can also rest easy knowing that their Michael Jackson tickets will also come with peace of mind too.

Seatwave is urging fans to watch out for bogus ticket sites to avoid disappointment when buying Michael Jackson tickets and has pulled together the following top 5 tips for fans:

1. Make sure the site or seller you're buying from is reputable. Check for a registered office in the UK, and a UK-based customer support telephone number. If in doubt, call up and speak to a member of the customer services team.

2. Look to see how many fans are selling their tickets through the exchange. The more fans selling, the wider the choice of tickets available for you to purchase.

3. Check your customer protection guarantees. Any good ticket exchange wants to protect its fans so ensure that customer guarantees are in place to ensure you receive your tickets or if an event is cancelled, you receive a full refund.

4. Avoid buying tickets outside the grounds. Although it may be tempting to try and pick up a deal at the last-minute, you will have no transparency about the tickets you're buying and no protection guarantees.

5. Pay by credit card if you can as most major credit card companies have card protection policies. Always keep a record of your ticket purchase and print out a copy of your transaction and a copy of any acknowledgement of receipt.

Fans can find all available tickets at http// and for those who find they are no longer able to make the gigs, selling to other die-hard fans on the Seatwave exchange will make sure no-one misses out. After all, you've Got To Be There.


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Taryn Walker
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