Michigan State University and AYTM Partner to Empower the Next Generation of Market Researchers

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AYTM is proud to announce a new partnership with Michigan State University and their renowned Masters of Science in Marketing Research (MSMR) program at Eli Broad College of Business.

"It is with great excitement that we partner with MSU to foster the next generation of market researchers." -Lev Mazin, CEO and Co-Founder at AYTM

AYTM is proud to announce a new partnership with Michigan State University and their renowned Masters of Science in Marketing Research (MSMR) program at Eli Broad College of Business. AYTM will join the MSU MSMR advisory board as well as sponsor student access to their world-class survey platform and global panel.

By partnering with AYTM, MSU is able to offer students access to sophisticated research automation tools and over 40 million consumers worldwide. As a member of the MSMR advisory board, AYTM joins many notable and prestigious brands including Discover, HP, Kellogg’s, Lowe’s, Microsoft, PepsiCo, Unilever, and Walmart. As a trusted advisor, AYTM will also contribute to MSMR courses, such as the Emerging Research Design & Methods intensive held in August 2018.

Lev Mazin, CEO and Co-Founder at AYTM said, “It is with great excitement that we partner with MSU to foster the next generation of market researchers. It is our goal to help to provide an immersive, real-world educational experience for students and partner with educators to bring our innovative tools to their already award-winning program.”

“AYTM’s innovative contribution to research automation makes the company a great fit for exposing MSMR students to the business dynamic driving our industry’s future,” said Michael Brereton, a professor within the MSMR program and an advisory board member.

Richard Spreng, Director of the MSMR program said, “When I got a chance to see the platform in person, I was blown away by how great it is. I have used many different survey platforms before and nothing compares to AYTM. It has extensive functionality, intuitive controls, and spectacular visualization tools.”

The MSU MSMR program accepts about 100 students per year, both online and on campus and was recently ranked the #1 marketing research program nationwide by Eduniversal, College Choice and TFE Times.

About AYTM
AYTM “Ask Your Target Market” is a next generation market research technology platform that delivers critical insights fast. AYTM's automation solution allows researchers, marketers and analysts to run a full range of quantitative research via the ease of a do-it-yourself platform. AYTM's proprietary panels provide best-in-class levels of trust, quality, speed, and feasibility, with access to over 40 million consumers in 26 countries, along with real-time pricing, guaranteed delivery time, and blazingly fast turnaround.

About MSU MSMR Program
The Broad College MSMR program is high quality program that provides a graduate-level degree for people who want to build or accelerate their careers in marketing research. The MSMR is available both in full-time and online formats, accepting nearly 100 students a year. The program is led by Program Director, Jessica Richards and a advisory board, made up by members ranging from well known corporate conglomerates and industry leading market researchers, such as AYTM.

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Lacey Maloch
AYTM
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