NEW YORK, Dec. 6, 2018 /PRNewswire-iReach/
Mind64, Inc. a leading New York Sales & Marketing Agency for major global brands and innovative upstarts, today announced it has signed a definitive agreement to acquire Los Angeles, California-based Drexel Media. The transaction is expected to be completed by early 2019 and is subject to customary closing conditions.
Founded in 1993, Drexel Media is a full-service creative agency with a strong reputation in both digital and mainstream media. The agency is structured in three main business units supported by cross-unit teams. The first unit is focused on the management of digital strategies, digital design and content, the second offers services in brand strategy and the development of integrated campaigns across ATL, BTL, events and digital, while the third unit provides specialized services to start-up brands in the consumer product arena.
Mind64 is strategically positioned to influence consumer purchase decisions within a rapidly changing and blurred on-line and off-line ecosystem. With retail being re-defined as wherever a consumer is making a purchase decision, Mind64 is committed to acquiring agencies with a proven expertise beyond traditional retail.
Drexel Media will continue to operate within the Mind64 New York office as a full-service creative agency. Clients should see no noticeable changes to any aspect of their relationship with the Drexel team.
Laurel Dunlop, Chief Executive Officer of Drexel Media, said, "Following a thorough review of strategic alternatives, reaching an agreement to join Mind64 will help our evolution into a powerful, multi-channel agency. We look forward to working with the Mind64 team to leverage their expertise across the business as we continue to innovate and build long-term loyalty with our clients.
Eric Miller, Mind64's Chief Operating Officer added, "Due to the complementary nature of our respective businesses and Drexel's stellar reputation for delivering innovative sales strategies, authentic video, and web design and quality consumer experiences, bringing Drexel into the Mind64 family further positions us as a trusted and valuable strategic partner to our clients."
Additional information including client work, strategic approach and service offerings can be found at http://www.Mind64.com
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Media Contact: Lisa Brady, Mind64, Inc., 2128400500, firstname.lastname@example.org
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SOURCE Mind64, Inc.