Loyalty Program Executives to Take Stage with Access at Loyalty Expo

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“Points and Miles at the Intersection of Cost and Loyalty” panel will offer analysis and actionable insight

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This panel consists of innovators who have created disruptive solutions to roadblocks facing points and miles programs.

How do points and miles programs manage to consistently engage members amidst the rising costs of rewards? What marketing tactics capture the fleeting attention span of the modern consumer? Is it possible to capture loyalty without more frequent redemptions?

These questions and more will be answered by a panel of loyalty program executives March 22 at the 2013 Loyalty Expo. “Points and Miles at the Intersection of Cost and Loyalty,” moderated by Access Development EVP of Business and Product Development Kelly Passey, will feature three executives from distinctly different types of programs:

  •     Craig McLaughlin, President, Chief Executive Officer and Founder, Bridge2 Solutions
  •     Julie Gerola, Vice President of Loyalty and Rewards, Viggle Inc.
  •     Brian McCaul, Vice President of Bankcard Product and Marketing, Zions Bancorporation

According to a 2011 study by Colloquy, over 33% of earned points and miles are left unredeemed annually, and less than 40% of consumers engage with a program more than once each year. As consumers join more loyalty programs than ever, this panel will address tactics for member engagement, how to offset rising reward costs, and best practices for increasing loyalty.

“This panel consists of innovators who have created disruptive solutions to roadblocks facing points and miles programs,” says Passey. “Attendees will walk away with new perspectives on where these types of programs are heading, and how they can apply that knowledge to their own programs.”

The 2013 Loyalty Expo, organized by Loyalty 360, takes place March 20-22 at the Renaissance Orlando Hotel at SeaWorld. “Points and Miles at the Intersection of Cost and Loyalty” will begin at 9 a.m. in the Oceans 8 conference room on Friday, March 22.

As part of the Loyalty Expo, Access Development will be showcasing PowerDeals, a micro-redemption engine that enables consumers to spend points or miles for rich deals of up to 50% off at local restaurants and retailers. Attendees are invited to stop by the Access booth, #208, for complimentary memberships to the nation’s largest private “show your phone” mobile coupon network.

For more information about Access Development and PowerDeals, please visit AccessDevelopment.com.


About Access Development
For over 25 years, Access Development has helped companies connect with their customers and build revenue, loyalty and retention through custom rewards and loyalty programs. The company’s discount network of over 300,000 locations and national brands is America’s largest, providing discounts of up to 50% on everyday items to millions of end users. For more information on Access, please visit AccessDevelopment.com or follow us on Twitter and LinkedIn.

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Brandon Carter
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