UpCode Named Winner in 'Mobile Rules! 08' Competition

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UpCode announced they are the winner of the Best Mobile Application Award in the Enterprise category in the annual 'Mobile Rules! 08' competition, the world's leading competition for innovative business plans and cutting-edge applications and services in the mobile environment.

We believe the future will be about untethered physical world interaction. UpCode creates real world solutions that enable access, interactivity, and community, conveniently.

    Announced at the exclusive Mobile Rules! 08 Awards Ceremony, leaders in emerging mobile applications, technologies and business models were recognized for creating new value, revenue and exciting services and applications for mobile workforces and the mobile lifestyle. The second annual competition ended after an eight-month selection process in the three competition tracks.

Best Mobile Application award winners were judged on the basis of uniqueness, design, ease-of-use and overall end-user experience and their ability to utilize the unique enablers of Nokia mobile device platforms.

UpCode USA CEO Jerald Cavitt stated, "We have always believed in convergence enabled by physical interaction with the digital world. Winning this award from Forum Nokia is real world validation that we're on the right track; and we are looking forward to deploying more solutions in the near future such as "All In the Movie", the first interactive feature film using our mobile access and interaction technology." Cavitt added, "We believe the future will be about untethered physical world interaction. UpCode creates real world solutions that enable access, interactivity, and community, conveniently."

Selected by a jury comprised of representatives and sponsors, Best Mobile Application award winners were chosen from among a group of finalists in each of the mobile applications categories.

"Nokia is very pleased to recognize UpCode Parking as the Best Mobile Application in the Enterprise category and a member of an exclusive group of innovators selected as top-prize winners in our second annual 'Mobile Rules!' competition," said Tom Libretto, Vice President, Forum Nokia.


UpCode unleashes your imagination to create mobile solutions based on its proprietary Mobile Access & Interaction(TM) technology. UpCode(TM) includes an optical reader that uses mobile phones/devices to add any electronic information or system to printed products and to electronic information on screens. With the application it is possible to integrate all businesses and all forms of eCommerce, with print and screen media. The code (2D data matrix, QR-code, 1D barcode or color code) or other type of tag (picture, OCR) gives mobile phone users multiple access and interaction, for an example but not only to internet content simply by pointing their phone at a code.

UpCode is established on all continents and working in over 30 countries throughout the world. For more information on please visit http://www.upcodeusa.com.

About Nokia

Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.

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Courtney Geesey
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