Mobile marketing is growing in importance when it comes to an overall digital marketing strategy.
Wayne, NJ (PRWEB) March 22, 2013
Ballantine Digital, a New Jersey-based provider of search engine optimization (SEO) and social media solutions to mid-sized companies, recently added a new service to its offerings: mobile website design.
As the smartphone market continues to expand, more and more people are using their mobile phones for search and web. Websites that are optimized to be viewed on a computer monitor will not translate as well to a smartphone screen, so it is critical for businesses to have a mobile version of their site available.
The mobile version of a website has to maintain the look and functionality of the traditional website, while providing an interface that is easy to view and navigate. The key functions that a mobile user may want, such as location maps, need to be intuitive. If a mobile user is trying to access a website on the go, and doesn't find the site easy to use, they'll likely move on to a competitor.
Ballantine Digital can create mobile versions of traditional websites, set up hosting for the mobile site, set up coding so the main website automatically redirects to the mobile site for smartphone users, and provide reporting statistics. These statistics will allow companies to track how their mobile site is being utilized, so it can be optimized further over time.
"Mobile marketing is growing in importance when it comes to an overall digital marketing strategy," notes Ryan Cote of Ballantine Digital. "It's at the point where it's necessary for companies to have an optimized mobile website that incorporates the functionality of their traditional website in an easy to use format. Companies that do not do this risk losing potential customers to competitors who have optimized for the mobile experience."
For more information on how Ballantine Digital can assist with mobile website design, please visit http://www.ballantinedigital.com/mobile-friendly-websites/.
About Ballantine Digital:
Ballantine Digital provides full-service SEO & social media solutions to mid-sized companies looking for enhanced online visibility. They also provide direct mail services via their parent company, Ballantine Corporation.
The Ballantine Corporation
1700 Route 23 North
Wayne, NJ 07470