Global Market for Mobile Handsets to Reach 2.15 Million Units in Shipments by 2015, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global outlook on the Mobile Communications Industry. Introduction of high-speed mobile networks such as 3G and 4G, and fast-paced developments in mobile communication devices continue to drive the global mobile communications industry. Global market for mobile handsets is projected to register 2.15 million units in annual shipment by 2015, primarily driven by robust demand for smartphones, especially in developing markets such as China and India.

Mobile Communications: A Global Outlook

Follow us on LinkedIn – Mobile communications sector recorded considerable growth in the year 2010 due to increase in consumption of mobile media and growth in adoption of advanced mobile communication devices across all major geographic markets. The year 2010 has been a highly eventful year for mobile communications, with the sector having seen the introduction of a wide range of latest and most advanced mobile communication devices, and increase in choice of mobile content with an ever growing list of applications, which together have brought tremendous improvement in mobile browsing experience. Advancements in mobile communication devices, especially the introduction of smartphones and rollout of high speed mobile networks such as 3G and 4G have revolutionized the mobile communications sector over the last few years.

Smartphones have changed the face of mobile communications in recent years, bringing advanced capabilities such as computing, multimedia, and Internet to mobile phones, and thereby leading the industry’s transition from pure voice communication business model to data services. Such is the popularity of smartphones that they have been the only saving grace for the industry during the financial crisis led economic recession, which forced significant drop in total number of mobile handset shipments and hurting delays in 3G/4G rollouts. Although not completely resilient to the economic recession, the mobile communications sector sustained itself due to the immense popularity of and continued growth in number of smartphones.

Proliferation of smartphones allowed mobile communications market to thrive on growth in revenue from data services, which partly offset the losses that the industry suffered in voice communications business. Mobile data services will therefore be the future business model for mobile communications sector, especially in developed markets, where mobile voice services have already reached saturation and even showing declining revenues in few countries.

Mobile broadband, which can enable faster access to these data services, undisputedly will be the focus of industry attention over the next few years. Mobile applications will be another significant area of interest for mobile communications industry, which will attract hordes of mobile voice customers to data services. Mobile applications have come a long way from mere content portal dominated by operators to booming industry with tens of thousands of independent application developers, small and medium scale content development companies, and equally huge number of online players. Mobile communications sector achieved significant milestones in the US and major European markets such as Italy, UK, Germany, Spain and France, while continuing to register rapid progress in developing markets such as China, India and Brazil.

The ever growing competition in the marketplace makes it crucial for market participants to analyze the factors that are determining subscription and consumption of mobile communication services. While network reliability, content quality and pricing models are perceived to be key market detriments for service providers, network reception, value added features, price and robustness of operating system represent key competitive factors for device manufacturers. The greater role of mobile phones on the digital platform has made it necessary for marketers to study the ways in which consumers use their mobile gadgets, and also understand the synergies between the mobile media screen and the PC-internet screen as well the differences therein.

The research report titled “Mobile Communications: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends in the mobile communications sector, and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include United States, Canada, Europe (Austria, Germany, Italy, Russia, Spain, the UK, and Finland), Asia-Pacific (Japan, Australia, China, India, Sri Lanka, Indonesia, South Korea, Taiwan, Vietnam, and Rest of Asia-Pacific) Latin America and Rest of World. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

For more details about this comprehensive industry report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
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