Mobile Content Services: A Global Strategic Business Report
San Jose, CA (PRWEB) April 5, 2010
Mobile content services comprising of mobile games, ringtones, mobile video, mobile music, alerts, handset browsing, wallpapers and other mobile applications have become a hot spot for generating revenue for most of the mobile telephony service providers. Market growth has been stimulated by a surge in mobile penetration, wider coverage of 3G networks, reduction in price of data services, and maturity of voice services. The proportion of mobile content services per subscriber is on the rise, and is now not just the ambit of urban population. Besides, video/TV, games and music, new data services such as mobile dating, location-based services, and chatroom services are also being launched at a rapid pace. Also, the rising popularity of smartphones incorporating multimedia capabilities and the surfacing of more open distribution channels including Google's Android and Apple's App Store significantly expanded the market for mobile content services.
Although the mobile handset and wireless infrastructure segments have been hurt by the recession, consumers have not really pulled down overall spending on mobile data services. In fact, the current recession has altered the demand pattern, with an increased movement towards basic voice-and-text usage and cheaper downloads from the earlier in vogue premium content market such as Mobile TV, mobile music and USG (user-generated) content. Consumers are expected to spend less money on mobile entertainment services, especially subscription-based content such as one-off downloads of music and games due to tighter purse strings. As against premium content services, revenues from text-messaging posted steady gains in North America, Europe and Latin America regions with SMS leading the way, and making messaging services the largest revenue driver on a worldwide basis. As stated by the new market research report on Mobile Content Services, Asia-Pacific and Europe collectively account for more than 70% share of the global market estimated in 2009. Mobile content services market will be positively nudged by rising importance of social networking sites such as twitter, orkut and facebook, and user-generated (USG) content. Currently, revenues from ringtones and logos account for a major portion of total mobile content sales, due to aggressive promotion by mobile operators. Developed economies in North America, and Europe witnessed relatively stable demand patterns, largely because of the fact that consumers in these countries are 'addicted' to mobile content services, while in developing countries, mobile content is still perceived as a discretionary spend.
Key players dominating the marketplace include AT&T Inc, Bharti Airtel Limited, China Telecom Corporation Limited, FusionOne Inc, NTT Docomo, SK Telecom, Sprint Nextel Corporation, T-Mobile USA Inc, Telstra Corporation Ltd, Thumbplay Inc, Verizon Wireless, Virgin Mobile USA, Electronic Arts Inc, EA Mobile Inc, Jadestone Group AB, Hands-On Mobile Inc, Research In Motion Limited, Square Enix Holdings Co. Ltd, and Eidos Plc, among others.
The report titled "Mobile Content Services: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, product overview, product introductions/innovations, profiles of major players, and recent industry activity. The report analyzes market data and provides analytics in value for major geographic markets such as North America, Europe, Asia-Pacific, Latin America, and rest of world.
For more details about this market research report, please visit - http://www.strategyr.com/Mobile_Content_Services_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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