Mobile Mistletoe Marathon to Help Nonprofits Leverage Tech, Celebrity Endorsements for Holiday Giving

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New partnership, mobile product announced with the goal of helping nonprofits with celebrity associations raise at least $10MM in donations this year.

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A joint effort among UR Mobile, mGood and to help nonprofits raise $10 Million or more in donations this holiday season was announced today. The effort, which the partners have named the “Mobile Mistletoe Marathon,” coincides with the launch of a new product, Goodygraph, which blends innovations from the three leaders in cause-related technologies.

Goodygraph is a turnkey solution that helps raise awareness and collects donations for 501c(3) nonprofits. It seamlessly combines mobile web solutions from UR Mobile, text giving capabilities from mGood and the instant, personalized celebrity connection from Any charitable organization with a celebrity spokesperson can now solicit and collect donations through an online and mobile experience that gathers donor opt-ins, processes donations and instantly rewards donors in a meaningful way, with a personalized “thank you” photo from the charity’s spokesperson.

During the “Mobile Mistletoe Marathon” any upfront fees in leveraging the product will be waived, and mobile/web fundraising sites will be fast-tracked in an effort to help celebrity-related charities reach a combined goal of up to $10 Million or more, this Holiday-Giving season.

“This is a simple and powerful digital solution for nonprofits that want to effectively leverage mobile web donations, text giving and celebrity endorsements,” said Leah Pedersen Thomas, President and CEO, mGood. “While most nonprofits’ holiday campaigns are in full swing, many of these campaigns still lack a mobile strategy. During the Mobile Mistletoe Marathon, nonprofits can immediately begin to reach donors in the crucial, mobile channel – and thank them in a personalized way.”

“With Goodygraph, nonprofits can make more effective uses of celebrity associations, while, at the same time, making it easy for mobile donors to give whenever and wherever they are inspired to do so,” CEO, Barry Berkowitz explained. “The modular design of Goodygraph allows nonprofits to utilize or select modules of the product, to dovetail seamlessly with their existing assets and to deliver precisely on their needs.

“We are thrilled to be able to join in this concerted effort on behalf of nonprofits,” said Melissa Vincent, VP of Business Development, UR Mobile. “We believe that Goodygraph can greatly enhance fundraising efforts for nonprofits, and we are excited to partner with mGood and, with whom we share a commitment to help nonprofits raise $10 Million or more this holiday season, during the Mobile Mistletoe Marathon.”

About UR Mobile
UR Mobile’s pioneering team of software experts provides powerful mobile solutions for organizations across enterprise and offers its mobile website creation and management platform, Ignite CMS, to Creative Agencies, who manage the mobile identities of some of the most well-known brands on the Web.

About mGood
An innovator in the space of mobile technology for cause related activities, mGood provides access to an array of Mobile Marketing tools to promote mAdvocacy campaigns, which raise awareness and increase giving. As a licensed application provider offering text giving solutions to qualifying 501(c)(3) organizations, mGood also assists nonprofits with the MGF application, configures and submits programs for carrier testing, and provides controls, views and reports from within its online client portal tools.

About, Inc., Inc., empowers not for profit & brand “activation” and broad audience engagement with patented, proprietary technologies that reward donors and fans with instant, personalized and digitally autographed photos of their favorite celebrities, athletes, musicians and public figures, in every digital channel. invites individual charities, firms and agents representing athletes, celebrities and/or brands to visit info(at) or, for more information.

Click here to get your own Digigraph of Global Brand Ambassador, Wayne Gretzky, or if you are using a US mobile phone, text DGWAYNE to 95323 and follow the instructions in the text messaged replies.

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Luke Lightfoot

Jill Moran
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