Stay tuned for an upcoming announcement on that exciting launch!
New York, NY (PRWEB) May 28, 2009
After three and a half years of developing, mastering and successfully branding clients in the Second Life virtual world, Moderne Interactive - digital marketing arm of parent company Moderne Communications - has been accepted as a member of the Second Life Grid Gold Solution Provider Program. This announcement solidifies Moderne Interactive as one of the world's most successful and innovative virtual world development and marketing agencies.
One of only 30 or so companies worldwide selected to be members in the Gold Solution Provider Program, Moderne Interactive is the only member of the group to be backed by a marketing and communications agency with experience in the real world. Moderne Interactive's parent company, Moderne Communications, has been creating successful real world experiential marketing programs for clients like McDonald's and and Anheuser-Busch for over 20 years.
Moderne's virtual world work has involved a diverse group of clients with even more diverse objectives. From its first virtual world media forays for GE, Microsoft and T-Mobile in 2006 to its current government and enterprise software clients like Adobe, the World Bank and the Government of Ontario, Canada, Moderne has worked with over 20 clients in the virtual world for B2C and B2B branding, marketing and advertising programs.
Vice President Lou Mourelatos shared the excitement of Moderne's inclusion: "We are pleased to be among the top virtual world design, execution, and management firms globally. Our presence on this list confirms the great work we've done and will continue to do for award-winning initiatives like the Ontario Public Service Careers client, and others." Ontario, Moderne Interactive's longest-tenured client, has utilized Second Life for several objectives, including Real World job recruitment (Ontario Public Service - OPS Island) and interacting with Digital Citizens in support of government policy research projects (Digital Ontario Island). Mourelatos adds: "Stay tuned for an upcoming announcement on that exciting launch!"
With more than 25 years expertise in the experiential marketing arena, Moderne Communications continues to grow as a leading independent event, social media and multicultural marketing and advertising agency, offering a wide array of integrative services with high-impact and low cost. COO and Chief Strategist Leigh Rowan notes, "Whether it's Second Life, social media, mobile marketing or good old product sampling, clients are looking for two things: niche expertise and high value. We have the years of expertise and the right networks of people to provide our clients with both." Moderne's past, present and future success hinges on their devout attention to each program and extensive network of regional and local expertise to get the job done right.
Moderne plans to use its membership in the program to extend its leadership in virtual worlds management and marketing. Mourelatos comments that "We look forward to further demonstrating how cost-effective virtual world and social media programs can positively augment and even supplant high cost business initiatives."
For more information on Moderne Communications' non-traditional and experiential marketing services, including all Second Life capabilities, please visit ModerneInteractive.com and ModerneCommunications.com.
About Moderne Communications, Inc.:
Moderne Communications, Inc. is the original non-traditional advertising agency. Via effective Events, Social Media and Multicultural Marketing Programs, Moderne is committed to creating effective programs that reach target audiences with right message, at the right place and time, when they are most likely to engage. Moderne Communications achieves its motto of "Reach Anyone Marketing" with its three operating units - Moderne Promotions, a nightlife and event marketing specialty firm; Moderne Interactive: a digital agency serving Web 2.0 and virtual worlds; and Moderne Mosaic: a multicultural media company focusing on urban/neighborhood media and college/total consumer market programs. Moderne's client list includes McDonald's, Adobe Systems, the Ontario government, Heineken, the World Bank, Nestle, and many more. Moderne is headquartered in New York and maintains an office in San Francisco. For more information please see ModerneCommunications.com.
Source: Moderne Communications, Inc.