DownEast Basics Heats Up Shoppers with Winter Clearance Sale

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DownEast Offers Fun, Affordable Fashion to Online Shoppers during Martin Luther King Holiday Weekend Sale

Downeast Basics - Timeless Trench Coat - on Sale Now

Our clothing appeals to a high-style shopper who wants to buy at an affordable price – a factor we believe is also fundamental to the huge success of our winter line.

DownEast Basics, a high-style, low-price fashion retailer that specializes in trendy fashions and modest clothing, wants to help online shoppers stay warm and stylish through the long winter.

Consumers can get an additional 50% off all clearance items at during its 3-day Martin Luther King holiday weekend sale, January 15-18. Shoppers should enter promo code FIFTYN2 at checkout in order to receive the additional markdown.

DownEast experienced stellar online and in-store sales over the holiday season. Clothing and accessories offered in the online clearance sale are part of DownEast’s winter fashion line that proved to be its most popular ever.

“We appreciate our customers both giving and wanting to receive our apparel for the holidays,” said Jonathan Freedman, VP of Apparel, DownEast. “We’ve been told that our clothing appeals to a high-style shopper who wants to buy at an affordable price – a factor we believe is also fundamental to the huge success of our winter line.”

The online DownEast clearance sale will include the following styles, as well as other items:

  •     Matchstick Cords – Lowrise, skinny fit five-pocket cords in soft stretch corduroy. Cotton/spandex. Offered in berry and charcoal colors.
  •     Spotlight Dress – Polka dot 3/4 sleeve dress with gathered detail on neckline, belt, and invisible pockets. Pull over styling. Offered in grey and white or black and white.
  •     Over the Top Dress – Jersey knit dress with long sleeve and ruffle detail along v-crossover neckline and shoulders. Gathering detail in front and back of waist. Offered in heather grey or red plum.
  •     Timeless Trench Coat – Semi wrap style trench coat that features generous foldover collar with ruffle detail and belt. Hits below the knee. Lined. Cotton. Available in black or limestone.

DownEast, which traditionally offered its clothing lines according to the season, has now started offering new styles each month. Shoppers wanting to be “in the know” first for new fashions and special sales and promotions can join DownEast’s nearly 5,000 fans on its Facebook Fan Page, or follow designer Andrea Updike’s inspirations on her blog, DownEast by Design (at

About DownEast Basics
DownEast Basics offers high-design looks on a bargain basement budget for today’s cost-conscious yet fashionable consumer. The DownEast Basics clothing line includes cute tops and smart layering pieces to enhance women’s wardrobes, as well as a fun and stylish girls’ line. DownEast Basics shoppers can embrace the American classic look with their own sense of style.

The fast-growing retailer operates nationally with its Basics line via its online store in addition to 43 locations throughout the West including in Utah, California, Idaho, Arizona, Washington and Nevada.

Media Contact:
Kathy Cabrera

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Kathy Cabrera
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