MarketBridge-SPSS Partnership Focuses on Improving Customers’ Marketing and Sales Efforts

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Brings Together Multi-channel Marketing Performance Expertise, Predictive Analytics Technology.

For the last 15 years, MarketBridge has been increasingly focused on using analytics to drive return on marketing investment (ROMI) for our clients

MarketBridge, a leader in designing, building and optimizing high-performance sales and marketing operations, and SPSS Inc. (Nasdaq: SPSS), a leading worldwide provider of predictive analytics software, have formed a strategic partnership to develop and implement powerful marketing and sales solutions combining the best-in-class predictive analytics of SPSS with the proven marketing and sales expertise of MarketBridge.

MarketBridge, which designs, builds and manages integrated, multichannel marketing and sales programs for Fortune 500 clients, will deliver marketing and sales optimization expertise and ensure its solutions are appropriately customized and installed for customers’ advanced marketing analytics applications. SPSS, which provides predictive analytics software tools and solutions incorporating data mining, text mining, Web mining, enterprise feedback management (surveying) and statistical analysis, will deliver the platform required to satisfy the complexity of a multi-channel marketing model.

The partnership is being driven by the development of joint solutions designed to solve several marketing and sales problems, including marketing mix optimization, improving B2B pipeline performance and leveraging “passive” market research techniques to estimate the attitudinal effects of marketing activities.

“For the last 15 years, MarketBridge has been increasingly focused on using analytics to drive return on marketing investment (ROMI) for our clients,” says Andy Hasselwander, Vice President of Marketing Sciences. “SPSS’ comprehensive, powerful and user-friendly suite of predictive analytics solutions is a natural fit, for both our internal project work and for deployment within client environments.”

Patrick McCue, Vice President of Worldwide Alliances for SPSS, adds, “MarketBridge provides our clients with the marketing and sales expertise to take their SPSS solutions to new levels of performance. Embedding SPSS technology inside of MarketBridge’s pay-for-performance execution programs has allowed MarketBridge to attain peak levels of performance by leveraging the full power of predictive analytics.”

To learn more about the powerful combination of integrated marketing and analytics, register here for the Aug. 30 Webcast, “Using Predictive Analytics to Drive Value in the B2B Pipeline,” presented by MarketBridge, SPSS and the American Marketing Association:

Customers are already seeing the value of the MarketBridge-SPSS partnership:

  • One of the world’s largest software companies has lowered its lead qualification costs by more than 50 percent by combining MarketBridge business process and analytics consulting with SPSS’ suite of powerful data exploration, visualization and modeling algorithms.
  • Using SPSS’ Predictive Enterprise architecture, MarketBridge has implemented a “collaborative CRM” program for a global leader in computer hardware — allowing key channel partners to take advantage of the power of analytics and OEM data to build, deploy and measure campaigns.

“Our research and experience shows that it’s critical for marketers to measure and optimize ROI across an increasingly fragmented set of products, customer segments, marketing vehicles and sales channels,” says Tim Furey, CEO of MarketBridge. “Robust analytics capabilities are crucial to measuring, tuning and predicting how go-to-market investments drive customer value, share and revenue growth. That’s why we’re pleased to embed SPSS’ solutions in our multi-channel programs.”

About MarketBridge
MarketBridge ( ) is a leading provider of integrated Sales and Marketing consulting and managed services to Fortune 500 companies such as Microsoft, IBM, SAP, Johnson & Johnson, Philips, Siemens, Humana and BT. MarketBridge is headquartered in Bethesda, Maryland with offices in San Francisco, Toronto, London and Philadelphia.

About SPSS
SPSS Inc. (Nasdaq: SPSS) is a leading global provider of predictive analytics software and solutions. The company’s predictive analytics technology improves business processes by giving organizations forward visibility for decisions made every day. By incorporating predictive analytics into their daily operations, organizations become Predictive Enterprises — able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic and commercial customers rely on SPSS technology to help increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit


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