New York Diamond Jewelers Release Third Video In Their Popular Educational Series

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Continuing with a passion to educate the public on specifics to observe while selecting a diamond, SH Zell & Sons release the third of their hugely popular jewelery educational series, with marketing promotion and support provided by Route 72 Systems.

At SH Zell we realize that a truly beautiful hand crafted piece has the potential to transcend time because it will be cherished from generation to generation.

SH Zell & Sons, New York City diamond jewelers whom stand out amongst their peers with a flawless reputation due to their designs as well as a passion for listening very carefully to what a client wants when selecting a piece that is right for them. "There are always a few particular questions we found ourselves talking over and over to our customers about, so we decided to create an online video series to hopefully educate the consumers more as well as provide our clients a resource they can always refer to," states Steven Zell, lead designer of SH Zell & Sons. The recently released third video in their popular jewelry educational series (, goes over the inner facet of the stone, known in the industry as the "Table Facet."

"This is our other part of the pie to determine brilliance," says the informative Zell, who is referring to the earlier videos in the series which progress in building up the perfect features to look for when picking out a beautiful stone. In the video, details are explained using a diagram showing the Table Facet and how the percentage area will greatly effect the ability of the crown facets to produce the sparkle of light that many people desire in a stone. The ideal and "Triple Zero Ideal" Range specifics are revealed which among professional diamond graders represent a "gorgeous" stone. Zell goes on to mention that in the ideal range, being a percent or two off is imperceptible to the normal eye but not considered ideal, when it comes to a professional opinion.

The third of an ongoing series of educational videos as produced by the marketing team of Route 72 Systems, who are known in the marketing industry for using videos creatively to generate business sales leads, will add to the Zell's passion for providing exceptional value to present and future customers. As the Zell's have consistently mentioned, "The heart of our creation process is education." These videos will continue to do that for generations.

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Jim Alamia
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