New York City Jewelers Release Second Video in Diamond Educational Series

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In an update to their jewelry educational video series, SH Zell & Sons releases the second of their much anticipated collection discussing important factors to consider when examining a diamond, with marketing support as always provided by the skilled team at Route 72 Systems.

The one thing money can’t buy is the eye of an “old school” professional jeweler

SH Zell & Sons, New York City jewelers whom are sought after mainly for their unique designs, have released their second in a series of jewelry educational videos ( which specifically discusses the industry standard "Triple Zero Cut Grade", recognized as the finest cut in the industry, which was established and fined tuned by the AGS (American Gem Society) using advanced technology. Lead designer Steven Zell goes right to the point in his sophomore approach to online education.

"What I discuss here on this video is my personal opinions about the two leading jewelry giants," says Steven Zell. This is in regards to his dialogue about AGS and GIA (Gemological Institute of America). The AGS is a laboratory similar to GIA, which is by all means recognized as the world's foremost authority in gemology, diamond grading, gemology research, and jewelry education. The AGS however as Zell mentions in the video is still high end but perhaps not as strict as GIA and yet set the industry standard of the Triple Zero Cut Grade.

In order to get this rating, a diamond must fit 3 criteria which are:

1) Certain Depth Range
2) Certain Table Range
3) Certain Girdle Range

The industry standard AGS Triple Zero Ideal Cut Range falls somewhere between 62.9% - 60.5% which maximizes brilliance and white light return to bring about an absolutely stunning diamond that many of the Zell's clients look for. "This video I hope, points out a very high end feature to look for in a diamond which is good to know when valuing a diamond you are shopping for," states the outspoken Zell.

The second of a continuing series of videos as produced by the marketing team of Route 72 Systems, who are known in the marketing industry for generating sales leads, will contribute to the Zell's passion for providing exceptional value to present and future customers. As they have frequently said, "The heart of our creation process is education." These videos will continue to do that for generations.

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Jim Alamia
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