New York Online Marketing Agency, fishbat, Shares 5 Content Marketing Tactics to Build Brand Awareness This Holiday Season
TRIBECA, N.Y., Nov. 1, 2017 /PRNewswire-iReach/ -- fishbat, a leading online marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, shares five content marketing tactics to build brand awareness this holiday season.
The holidays provide an opportunity to make an impression with an immense and attentive audience, but it's not enough to just be digitally present. Building brand awareness in today's digital environment means standing out from a lot of competition, being user-centric, providing value, and being strategic to leave a digital footprint that people will follow.
Personalized and segmented content The latest win for digital marketers is the ability to create highly targeted and personalized content through deep machine learning and granular analytic information. With insight into the consumer's likes, interests, historical online behaviors and searches, social media platform engagement and effectiveness, and much more, brands can create personalized content that appeals to a variety of target audiences. Segmenting content by unique users provides substantial value through relevant content, and relevant content drives brand awareness in addition to increasing vital metrics such as traffic, retention, conversion, and repeat business.
Using customer discovery to unlock the seasonal "IT" factor for your brand Utilize analytics and deep machine learning to better understand your target audience and what makes them tick. Leverage consumer insights regarding personal interests, historical online behaviors, demographics, individual platform engagement, and much more to uncover what your target consumer wants and responds to so that you can deliver on those expectations and create content marketing that meets their needs. Launch content marketing and seasonal ads early and test often to gauge consumer response, allowing time to refine efforts for the rest of the season.
Ensure consistent, value-added, and engageable content Content marketing must be consistent, value-added, and engageable to build brand awareness. Sporadic content slips through the cracks and mundane and non-beneficial information won't spark interest from the audience. Content that doesn't encourage engagement lacks social sharing potential, and that social sharing greatly increases audience reach as well as the ability for customers to connect with a brand. Utilize a content management system to help create dynamic content and to disseminate that content consistently and easily across multiple social platforms. Utilizing CMS features such as automated scheduling, content calendars, blog templates, editing tools, keyword and hashtag search, and more will help to ensure consistent publication, quality of content, and improved SEO. Encourage engagement by sharing visuals that command attention, using catchy headlines, including CTAs, and optimizing content with individual and unique URLs, titles and descriptions, and keyword integration.
Your value proposition At an audition, the first piece that a performer chooses to perform is usually the one shot they have to make a big impression. The same can be true in marketing; with the amount of competition in the online landscape, your brand must stand out to be noticed. In your branding and content marketing efforts, be sure to emphasize what differentiates your brand from the competition with a powerful and consumer-centric value proposition. Identify the thing that you can do better than the rest and use it to provide value to the customer. Highlighting your unique value will not only build brand awareness, but it will also increase traffic to your business.
Storytelling Today's consumer responds better to emotional triggers than to traditional sales-pitch marketing. The holiday season already has consumer attention peaked; it's up to brands to capitalize on that opportunity and connect with the audience. Use a unified focus in your holiday marketing that tells a story to build brand awareness. Whether incorporating a seasonal slogan that ties into business objectives, supporting a charity, creating a story with a character, brand representative or lifestyle image, or providing a series of webinars, storytelling builds momentum and is fabulous for creating brand awareness. Storytelling helps consumers to connect, makes the brand more memorable, encourages social sharing, and provides interest and value to the audience. Include videos, photos, brand representatives, and other visuals in content marketing to peak audience interest and encourage engagement.
ABOUT FISHBAT
fishbat takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
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