Newman's Own(R) Introduces New California Wines: Newman's Own(R) Chardonnay and Cabernet Sauvignon Will Be Released in March 2008

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Newman's Own(R) Inc. has announced the introduction of two new premium wines--Newman's Own(R) 2006 California Chardonnay and Newman's Own(R) 2006 California Cabernet Sauvignon. In March of 2008, the wines will join ranks with Newman's Own(R) other distinctive products.

We have come full circle. We are back to wine bottles but this time we are filling them with a wine that will complement my salad dressing and pasta sauce. Wine was the only thing missing at dinner time. Now the meal is complete...

    It was only 25 years ago that Paul Newman bottled his first product--a salad dressing in old wine bottles with parchment labels. "We have come full circle. We are back to wine bottles but this time we are filling them with a wine that will complement my salad dressing and pasta sauce. Wine was the only thing missing at dinner time. Now the meal is complete..." says Paul Newman, founder of Newman's Own(R). Since that humble start, the line of goods has grown dramatically and generated revenue to allow Paul Newman and the Newman's Own Foundation to donate more than 200 million dollars to thousands of charities.

To realize his winemaking vision, Newman worked closely with the Rebel Wine Co., a collaboration of Three Thieves and Trinchero Family Estates, to create these new high-end California wines, which will have a suggested retail price of $16 per bottle. Both wines are made from hand-selected grapes from some of California's premier coastal vineyards. Like all other Newman's Own(R) products, Paul Newman and the Newman's Own Foundation donate all profits and royalties after taxes to educational and charitable purposes.

Newman's Own(R), Inc. (http://www.newmansown.com), founded on a lark by Paul Newman and his buddy A.E. Hotchner in 1982, is now a leading premium food company that offers over 100 varieties of all-natural food and beverage products. Based in Westport, CT, the charitable mission of Newman's Own(R) is expressed in its company motto: "Shameless exploitation in pursuit of the Common Good." Paul Newman and the Newman's Own Foundation donate all profits and royalties after taxes for educational and charitable purposes.

Rebel Wine Co., is a St. Helena, California based joint venture between Three Thieves and Trinchero Family Estates. The company was formed in 2005 to unite the powerful production and distribution of Trinchero Family Estates and the creative flair and winemaking talent of Three Thieves.

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Mira M. Bieler
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