Harbour Light Strategic Marketing Launches Four New Projects

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Harbour Light Strategic Marketing has launched four new projects for clients in Maine, New Hampshire, Massachusetts and Illinois. The clients include Monte Capital Group, LLC, an independent alternative asset advisory firm; The Arch Group, LLC, specialists in small and mid market business brokerage; Seacoast Tree Care, LLC, the leading tree care company in the seacoast regions of New Hampshire, southern Maine and northern Massachusetts; and Horizon Beverage Company, Northern New England's premier distributor of beer, wine and spirits.

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I don't want to diminish any of the hard work from our team, but when you work with clients this good, it's easy to create great work. We just follow our process: Listen, learn, illuminate and create. And it helps to have an extremely talented team.

Harbour Light Strategic Marketing, an innovative creative agency based in Portsmouth, NH and serving clients across the country, has just launched four new websites for clients in diverse industries. "We're excited to help clients reach their audience and hone their message," stated Ned Savoie, Creative Director at Harbour Light. "Each project has unique challenges and diverse audiences, and it's exciting to help our clients discover new ways to stand out."

The clients include:
Monte Capital Group, LLC, an independent alternative asset advisory firm specializing in the development and management of custom financial solutions, alternative investments, hedging, and special circumstance trading for family offices, hedge funds and high net worth individuals. Harbour Light developed a new brand, a website utilizing Savvy Content Manager, and helped refine their message. "We chose to work with Harbour Light after some disappointing experiences working with other firms who didn't understand us," stated Aron Schnell, Principal and Chief Operating Officer with Monte Capital. "Harbour Light took the time to learn about what makes us different and help us focus our message and our brand. It helped as well that they understood the rules and regulations that govern our industry, and we didn't have to educate them." http://www.montecapitalgroup.com

The Arch Group, LLC, specialists in business brokerage for small and mid-size businesses and mergers and acquisitions (M&A) clients. The Arch Group were in need of fresh branding and identity, refinement of their corporate messaging, a new website with a secure client portal and a powerful CMS to drive it all. "I had seen the work of Harbour Light for years, and always admired their creativity and ability to create work that broke through the corporate clutter," stated Michael Brassard, a Principal with The Arch Group. "When we were finally ready to take our business to the next level, they were our first, and only, call. We've been extremely impressed by their ability to first listen intensely and then execute absolutely to plan, a rare combination. They have helped make us a stand-out in our industry by making us stand out on the Web." http://www.archbusinessbrokers.com

Horizon Beverage, distributors of beer, wine and spirits in Massachusetts, Rhode Island, New Hampshire, Maine and Vermont. In business since 1933, Horizon Beverage was an extremely successful company but lacked a web presence that reflected that success. They also needed a powerful searchable database for their clients to learn more about their brands and a powerful CMS to handle website updates. Lew Pollock, Vice President of Technology, knew where to turn: "I had worked with Ned and his team at Harbour Light on projects prior to Horizon Beverage, and I knew they had the chops to develop a strong online brand and a powerful portal for our clients. It was a big project that took months of planning and development, and the results are outstanding." http://www.horizonbeverage.com

Seacoast Tree Care, the premier tree service company serving the Seacoast regions of New Hampshire, northern Massachusetts and southern Maine. Seacoast Tree Care has outstanding service and an incredible knowledge of the trees and plants in this region, but their marketing was being ineffectively handled by a company that specializes in vertical marketing, and their message and branding were falling flat. "Honestly, we looked like every other tree care company, and that didn't represent our company well at all," stated Certified Arborist and Owner Dan Mello in his typical candid style. "We needed a company who could understand who we are and translate that message to our customers. We found that company in Harbour Light." Harbour Light developed a full strategic plan, new branding, copywriting, outdoor advertising and website to reflect the complete value proposition Seacoast Tree Care has to offer. http://www.seacoasttreecare.com

"I don't want to diminish any of the hard work from our team, but when you work with clients this good, it's easy to create great work. We just follow our process: Listen, learn, illuminate and create," stated Savoie. "And it helps to have an extremely talented team."

About Harbour Light Strategic Marketing
Harbour Light Strategic Marketing is an award-winning strategic marketing agency located in Portsmouth, NH. Since 1995, we've specialized in creating engaging marketing tools, successful brands, e-commerce websites, professional web design, unique advertising campaigns and other implements of success for companies around the block and around the country. http://www.harbourlight.com

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