Hospitality Industry Goes Online: Maestro Web Connection Suite Meets Guest and Group Demands for Web Services

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Operators leverage integrated PMS to maximize online revenue, service and staff productivity.


They want to use their browser to schedule spa appointments and tennis lessons, tee times and other activities, customize packages, make dining reservations and even set up group meetings before they reach the property. Maestro's Web Connection technology enables operators to provide all these services and optimize their bottom line with integrated revenue management.

The Internet continues to be the fastest growing revenue channel in hospitality. According to ComScore, annual travel spending recently reached $68.8B, and Jupiter Research reported online travel revenue is forecasted to hit $128B by 2011. Leading hotel operators are riding this trend by launching Internet marketing campaigns and leveraging advanced Web Connection technology from NORTHWIND-Maestro PMS to maximize their online revenue.

"Today's travelers want to do more online than shop rates and book a room," said Warren Dehan, president of US Operations for NORTHWIND-Maestro PMS. "They want to use their browser to schedule spa appointments and tennis lessons, tee times and other activities, customize packages, make dining reservations and even set up group meetings before they reach the property. Maestro's Web Connection technology enables operators to provide all these services and optimize their bottom line with integrated revenue management." Dehan noted that when NORTHWIND's full 'Web Connection' suite of powerful online booking software is available this fall, it will enable operators to deliver the capability guests expect 24-hours-a-day to improve service and book more business on the Web.

Maestro Web Connection modules that optimize revenue and book more business online include:

  •     2-Way GDS Integration
  •     Real-time centralized control of all rates & availability
  •     ResWave Internet Booking Engine
  •     ResWave Group Management Controls
  •     Online Dynamic Package Element Building
  •     Condo-Timeshare Owner Account Access
  •     Fully-integrated Real-time Yield Management for all above reservation channels
  •     Online Table Reservations

Web Integration with All Property Modules
Maestro's Web Connection functionality is fully integrated with the entire suite of Maestro modules. This enables operators to create and execute revenue-optimized online real-time strategies for one property or a hotel chain across all Internet channels for more effective, profitable marketing. The advantage is clear; when guests book their own activities prior to arrival, their revenue stays on property with them. Since all Maestro's online customer relationship management tools are linked to its integrated yield management system, hotel management has a 360-degree view of each guests' activities. Bookers see uniform, yield-optimized rates at every touch point, to enable guests to book rooms and activities that drive higher revenues. Maestro's Web controls are currently supported for iHotelier and SynXis, with other major channel management companies following this year.

Web Connection for Meeting Planners
Maestro's robust online functionality also enables corporate meeting planners to book and control group blocks, rooming lists and other activities with ResWave Group Management which frees property sales staff to focus on new business. Maestro also delivers online dynamic package reservation capability with guest centric controls to let guests book, build and modify their own package reservations over the Internet. The new online dynamic package reservation functionality adheres to property specified controls, while making it possible for online bookers to personalize their property experience as they make room reservations.

Ownership Accounting on The Web
To raise profitability for operators in the growing condo - timeshare ownership market, NORTHWIND is providing owners with Internet access to their units with the Web Connection Condo and Timeshare Owner Management + Web module. NORTHWIND developed the industry's first comprehensive online Condo Owner Management system by teaming with large ownership property operators to deliver advanced revenue enhancing functionality. The new Maestro Condo and Timeshare Owner Management + Web solution enables owners to use the Internet any time to:

  •     Easily view their unit information and performance online
  •     Check their unit's availability any time
  •     Reserve their unit for their own use
  •     View their owner statements online.

Maestro's Web Connection suite gives all property operators real-time control of reservations, rates and availability for leisure travelers and groups across all online channel sources to maximize profitability. When operators give guests the freedom to book their own rooms, create their own packages, reserve activities and dining arrangements, oversee their condo units and manage their own group blocks online with Maestro's Web Connection, guests respond by spending more time on property.

To learn more about how to leverage our PMS to increase online revenue, read the Web Connection White Paper: info(at)

To see all the Property Management System solution technologies offered by NORTHWIND, visit us at HITEC 2008 June 17-19 in Austin, TX. Please contact or visit us to request a demo and find out what our service can do for yours!

The 2008 Maestro Users' Conference "Guest Connections" will be hosted in Niagara-on-the-Lake, April 28 - May 2, 2008. For more information please visit

Maestro Property Management Suite
The Maestro Suite is comprised of more than 20 integrated modules on a single-image database for centralized, real-time full property automation, providing a 360-degree guest view at every point of contact. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence Tools, Sales and Catering, Multi-Property Management, Condo Owner Management with Web Functionality, Timeshare Owner Management with Web Functionality, Spa and Activities, Club Membership, Yield Management, Golf Course, CRM, Central Reservation Office, Corporate Enterprise Management, GDS Two-Way XML Connectivity or Integration, ResEze Web Booking Engine, Work Orders, Fine Dining and Retail POS, Table Reservations with Web Booking, Concierge and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted and Web platforms.

About NORTHWIND - Maestro PMS
NORTHWIND is recognized in the hospitality industry for its "standard setting" Diamond Plus Services and state-of-the-art Maestro technology. The company is respected for being a long term partner that understands how to help you boost productivity and strengthen management control for your hotel, resort, conference center or multi-property group by providing flexible solutions that increase productivity and maximize ROI. With a network of dealers and offices worldwide, NORTHWIND is a leading supplier of software for all types of hospitality operations including hotels, resorts, timeshares, condominiums, retreats, state parks and clubs. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational control and profitability. NORTHWIND is empowering over 8000 users worldwide by delivering the industry's most scaleable, flexible and advanced property management solution suite with more than 20 robust Maestro modules.

NORTHWIND - Maestro PMS, North America
Audrey MacRae - Director, Sales & Marketing
Phone: 905.940.1923
Toll Free: 1-888-667-8488
Email: info(at)

Media Contact
Julie Squires
Softscribe Inc.
Phone: 404-256-5512
Email: Julie(at)

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Audrey MacRae
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