Provo, UT (PRWEB) November 12, 2010
Nu Skin Enterprises, Inc. today announced that more than 200 million meals have been donated to malnourished and hungry children around the world through its innovative social enterprise program – the Nourish the Children initiative. The result is more than 100,000 hungry children now are being nourished every day. Nu Skin distributors, customers and employees, purchase and donate nutrient-dense VitaMeal® as part of this humanitarian initiative the company introduced in 2002.
“In just over eight years the Nu Skin family has purchased and donated more than 200 million servings of VitaMeal.” said Steve Lund, vice chairman of Nu Skin Enterprises board of directors and executive director of the Nourish the Children initiative. “This is an incredible milestone in Nu Skin’s history. Each additional donation means one more child is nourished and able to claim a brighter future. The driving force behind Nu Skin has always been, and will always be, improving people’s lives.”
About Nourish the Children
According to the Food and Agriculture Organization of the United Nations, more than 900 million people are hungry worldwide and UNICEF estimates that every six seconds a child dies from malnutrition and related causes. To help address this desperate situation, Nu Skin has developed nutrient-dense VitaMeal, which is sold through its Nourish the Children initiative and now every second a serving of VitaMeal is donated to a child in need. Nourish the Children facilitates ongoing VitaMeal purchases, donations and distribution by uniting the strength of a for-profit initiative with the company’s global distributor network of 785,000 entrepreneurs and a humanitarian cause.
More than 200 million servings of VitaMeal have been purchased and donated by Nu Skin distributors, customers and employees, and a percentage of matching corporate donations. Nourish the Children facilitates the donation of purchased VitaMeal to reputable third-party charitable organizations throughout the world that specialize in food distribution. Partnering agencies distribute VitaMeal to needy children at no additional cost. More information is available at http://www.nourishthechildren.com.
Unlike simple grains with purely caloric benefit, VitaMeal is a nutrient-dense food scientifically formulated to meet the nutritional needs of malnourished children. VitaMeal was developed in conjunction with Ken Brown, M.D., at the University of California-Davis, a renowned expert in child malnutrition in third-world countries, and is consistent with his profile of a food product that would be ideal for chronically malnourished children.
In response to the immense need for VitaMeal in Malawi, Nu Skin Enterprises financed a locally owned and operated plant in November 2004 that has provided both food and jobs for the local economy and dramatically reduced transportation and distribution costs. Another VitaMeal plant located in Jixi, China began production in 2006.
About Nu Skin Enterprises
Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. Nu Skin’s scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC™ science that addresses the sources of aging. The company’s anti-aging products feature the new ageLOC portfolio of skin care products including ageLOC Future Serum and the ageLOC Edition Galvanic Spa® System II, as well as Tru Face® Essence Ultra and LifePak® Nano. A global direct selling company, Nu Skin operates in 50 markets worldwide and has more than 785,000 independent distributors. Nu Skin is traded on the New York Stock Exchange under the symbol “NUS.” More information is available at http://www.nuskin.com.