New York City Jewelry Website Update Shines Even Brighter

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A New York City Jeweler finds through the guidance of Route 72 Systems, an online store can be a powerful tool to reach potential customers.

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Our online jewelry business presence will only get stronger through their help

S H Zell & Sons, a premier NYC wedding rings designer located in the most competitive place to market any type of jewelry knew that a strong online presence would be the only way to distinguish themselves amongst the many other jewelers in the over-crowded Manhattan diamond district.

Steven and Joseph Zell understood the importance of a website, even with the early resistance by their father Stanley who started the business in 1981. As soon as they possibly could, the brothers had a website built but despite being online for many years, the harsh reality that simply having a website wasn't enough. The website had visitors but no real conversions. These meager results compelled the Zells to find a better solution in which they found in Route 72 Systems.

With some changes implemented by Ed Viray, Social Media Manager of Route 72 Systems, there already has been some measurable differences. "We've only just added some social media buttons to the website but this has allowed more of their customers to interact with the Zells", says Viray. This simple but effective implementation of popular social media properties like Facebook and through the constant interactions in Twitter as managed by Viray, has allowed the Zells to reach a potential customer looking for a seven figure diamond purchase.

"When we got the call that a group from Hong Kong wanted to fly out to see a piece we were selling at over a million dollars, you can say we were caught a bit off guard especially since they mentioned they heard about us through Facebook!", states Steven Zell, lead designer and co-owner of the family owned S H Zell & Sons. From this call, the future of what the web can offer an online jewelry store became much more clear.

About Route 72 Systems

James Alamia created Route 72 Systems LLC, spending the last 15 years tweaking and constantly refining consumer and business email lists plus the various marketing tactics used by his company. With strategies to overcome even the most difficult markets, it is not difficult to setup a targeted online marketing campaigns that will get results.

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Jim Alamia
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