The eight-foot section of shelf space that Crimson Cup occupies is one of the most profitable areas of the store.
Columbus, Ohio (PRWEB) March 21, 2013
Crimson Cup Coffee & Tea, an Ohio specialty coffee roaster and coffee shop franchise alternative, announced it has increased distribution of its hand-roasted coffees through four Ohio specialty grocers: the new Hills Market (downtown Columbus), Weiland’s Gourmet Market (Clintonville), Pumpkin Seed Bulk Food Co. (Mansfield) and Raisin Rack Natural Food Market (Westerville and Canton).
“We’re excited to extend our partnerships with local grocers that offer premium-quality products to Ohio communities,” said Greg Ubert, founder and president. “Our focus on sustainable sourcing of Class-1, specialty grade coffee beans, hand-roasting and prompt delivery allows Crimson Cup to deliver some of the freshest, best-tasting specialty coffee available in grocery stores today.”
Crimson Cup supplies grocers with more than 50 varieties of specialty coffee, including organic, Fair Trade and directly-sourced offerings from small farms in the world’s finest coffee-growing regions. In addition to coffee, the company provides distinctive displays and marketing materials for attractive and effective in-store merchandising.
“Working with Crimson Cup Coffee, we have seen an increase in coffee sales and an increase in positive customer feedback,” said Jennifer Williams, owner of Weiland’s Gourmet Market in the Columbus suburb of Clintonville. “The eight-foot section of shelf space that Crimson Cup occupies is one of the most profitable areas of the store. It is wonderful partnering with a supplier that takes the time to make sure all of their merchandise is fronted and fresh and creates wonderful marketing material to help highlight their products to our customers.”
Crimson Cup also supports grocers with promotional strategies tailored to the interests of their consumers and their communities.
“Crimson Cup has helped our store stand out in the region as a company that supports buying local and being healthy,” said Eric Boliantz, owner of Pumpkin Seed Bulk Food Co. in Mansfield. “Since we began carrying their products, Crimson Cup has helped us to build a customer base through different promotions, including a product sampling in which we were able to sell a very high volume of coffee, which helped us to continue to drive sales higher in the weeks that followed.”
About Crimson Cup Coffee & Tea
Since 1991, Crimson Cup Coffee & Tea has roasted and packaged quality, great-tasting specialty coffee in Columbus, Ohio and taught independent business owners how to be successful through its coffee franchise shop alternative program. Hand-roasted in small batches, Crimson Cup coffee is available through a network of more than 350 independent coffee houses, grocers, college and universities, and food service operations across 28 states, as well as the company’s own Crimson Cup Coffee House in the Columbus suburb of Clintonville. Crimson Cup supports specialty grocers with prompt delivery of fresh-roasted specialty coffee, eye-catching displays, marketing materials, promotional strategies and more. For a listing of specialty grocers that carry Crimson Cup products visit http://www.crimsoncup.com/about/location.