Search engines, like Google, regularly introduce new algorithmic updates, rewarding sites that place a greater emphasis on fresh, original, high-quality, relevant content and social media with high rankings
Toronto, Ontario (PRWEB) March 12, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for on-site search engine optimization (SEO) to boost search engine results pages (SERPs).
As the experts at Numero Uno Web Solutions explain, SEO can be divided into two categories: on-site and off-site. Off-site SEO is about getting quality links to the web site. On-site SEO is about a site’s layout and content, and how to optimize a site for maximum search engine accessibility for multiple devices, including personal computers (PCs), mobile devices, text readers, and more. Most importantly, quality on-site SEO is a prerequisite for effective off-site SEO.
“Search engines, like Google, regularly introduce new algorithmic updates, rewarding sites that place a greater emphasis on fresh, original, high-quality, relevant content and social media with high rankings,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “At the same time, they penalize sites with low-quality content and a poor layout. If a web site isn’t properly optimized on-site, a substantial portion of the off-site efforts—link building, content marketing, social media—will be in vain.”
“On-site SEO, and by extension off-site SEO, is about how both visitors and search engine algorithms see a site,” adds Reuter. “It’s about form, function, and search engine-friendly coding. That includes load times and authority. It’s about targeted on-site and off-site elements that complement each other in a clear organic manner. That’s why it’s important for small- and medium-sized businesses to re-examine on-site SEO more carefully.”
While search engines like Google rank video and media higher than other media formats for certain keywords, a well-formatted, content-rich web site is the most important aspect of on-site SEO, say the Numero Uno Web Solutions experts. Text is what gets indexed by search engines, and it’s what makes the connection between users’ search terms and the brand’s web site. According to Numero Uno Web Solutions’ top tips, excellent text seamlessly mixes relevant, persuasive copy with the right SEO keywords to attract, inform, and motivate online customers.
The SEO experts state that to help search engines find and easily index all of the pages of a brand’s web site, it’s important to internally link related posts to each other. By linking related pages, search engines can index useful content that could otherwise be ignored.
In an effort to attract as many potential customers as possible, it’s essential that on-site SEO helps businesses connect with customers and search engines through a variety of channels, including: text copy, blog posts, videos presentations, product descriptions, social media outlets, press releases, and articles, among others.
“As on-site experts, Numero Uno Web Solutions can help small- and medium-sized businesses design an SEO campaign that incorporates innovative strategies that increase brand exposure and is web crawler–friendly to ultimately increase SERPs,” Reuter concludes.
Numero Uno Web Solutions is one of the top internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).