It's not cheaper if you can't use it or you have to buy it again!
Sydney, NSW (PRWEB) November 29, 2008
Online shopping retailers in Australia plan to take advantage of the change in consumer trends driven by the market downturn by releasing clearance stock in advance of the post-Christmas sales season. As the global economic financial crisis deepens and consumers cut back spending, manufacturers and wholesalers in the Australian market are acting now to prevent holding excess levels of stock.
"People won't necessarily buy fewer items," says Chris Finnigan, Marketing Manager of Australian online retail store AlwaysonSale.com.au. "They'll simply search for better value, and the Internet is a great place for bargain shopping. You can find bargains without leaving home."
Less than 6 months ago, interest rates were being increased to curb consumer spending. Now, as the financial crisis continues to impact the global economy, retailers who had optimistic forecasts or untimely deliveries, are further exposed to a reduced cash flow.
Manufacturers and wholesalers are now forced to look at creative ways of clearing their excess stock, including the release of clearance stock earlier than normal.
An analysis of consumer trends reports on the Ecommerce Blog "Get Elastic", doesn't provide good news either. Most reports suggest that up to 59% of people plan to spend less this Christmas, which is generally the make or break season for the retail industry. This news is worse for the big department stores as 25% of people planned to spend less at their counters than last year (Morpace Oct 2008).
While doom and gloom is being reported, it is online retailers who are looking to make every post a winner and take full advantage of this market shift to online shopping. AlwaysonSale.com.au has direct relationships with many of Australia's best-known leading manufacturers and wholesalers, providing quality brand name product through an online platform.
"We have an excellent business model to assist the industry in these circumstances and have contacted all our suppliers to assist them in marketing their distressed stock. Our low-cost direct sales model, enables us to deliver fantastic value to the consumer, so they won't have to sacrifice on quality, providing overall better value and security in purchase," says Chris.
Clearance sales are traditionally scheduled post-Christmas, while Australia's retailers need sales now. "At Always on Sale, we'll start our clearance sale on Monday December 1, offering huge savings of up to 70% on over 500 newly listed items submitted by our suppliers. Many items will be below cost price, so savvy customers should look for the 'red clearance tag' indicating a significant discount," says Chris.
AlwaysonSale.com.au has over 7000 products on-line at any point in time, providing up to 70% discount on leading brand products. "We believe that while people like to save money, they shouldn't have to put up with inferior product that may break or let them down within months of purchase," says Chris. "It's not cheaper if you can't use it or you have to buy it again!"
About Always on Sale: Always on Sale is Australia's leading online brand department store, bringing discount shopping & quality merchandise to market, fully backed by manufacturer's warranty and compliant to Australian standards.
Always on Sale Blog: http://blog.alwaysonsale.com.au/