"We’ve created a Facebook page that is fun and lighthearted but also informative and helpful,” says John McGrane, I DRIVE SAFELY Social Media Manager.
Carlsbad, CA (PRWEB) September 04, 2012
Online defensive driving school, I DRIVE SAFELY, reached a huge social media milestone when it reached its 75,000th Facebook fan this week, more than any in the online driving space.
“I DRIVE SAFELY has always prided itself on being the industry leader when it comes to technology and social media is no different,” says Peter Green, I DRIVE SAFELY Director of Marketing. “We are very proud of this milestone and are already looking forward to reaching the 100,000 fan count.”
Currently I DRIVE SAFELY offers a 20% discount on its online defensive driving course for becoming a Facebook fan, which has helped tremendously in their social media growth. The defensive driving school has also had success in keeping their fans engaged around what most would consider a relatively unengaging subject matter, traffic and road safety, averaging hundreds of likes and shares per post.
“Over the last year, I DRIVE SAFELY has embraced social media as a way to interact with our customers. We’ve created a Facebook page that is fun and lighthearted but also informative and helpful,” says John McGrane, I DRIVE SAFELY Social Media Manager. “Our fans can 'like' and share post about awkward parking situations and funny road signs or ask course-specific questions on our Wall. They can also take advantage of our 24/7 live chat support app that is built right into our Facebook page if they need help with their account.”
In an industry that has seemingly struggled to socially connect with its customers, I DRIVE SAFELY is leading the way. Currently the San Diego,CA based online driving school is working to expand its social media presence into other properties including twitter, YouTube, tumblr and Pinterest.
About I DRIVE SAFELY
Founded in 1998, I DRIVE SAFELY is the biggest online driving training and education program in the United States. Approved more than 25 states, I DRIVE SAFELY offers various online courses including teen & adult driver’s training, traffic school and insurance reduction programs. For more information or to sign up for courses, visit I DRIVE SAFELY. I DRIVE SAFELY offers a 20% discount on any course for their Facebook fans.