Why spend money on Google AdWords, SEO, press releases and more when you're throwing away most of your visitors?
New Forest, Hampshire, UK (PRWEB) August 19, 2010
Online businesses rely on a constant stream of incoming traffic, so have to work hard at bringing in a steady flow of targeted visitors - from PR, social media, PPC advertising, SEO, press placement and more. Most of their efforts, however, are completely wasted.
Yet research suggests that many websites see more than 40% of their visitors leave without clicking on a single link. With only six out of ten visitors engaging with the website, the costs of pulling-in customers may be significantly higher than many businesses realise.
According to Dave Collins of SoftwarePromotions, most websites are not only failing to realise the actual costs of online marketing, but are also losing potential customers every day through poorly designed and written web pages.
"Website analytics illustrate bounce rates that too many businesses class as acceptable. Yet with a series of tests and adjustments, these same pages are capable of major improvements to their visitor retention and sales rates."
Many small businesses, however, are reluctant to redesign their websites, often citing high risk factors, spiralling costs and the possibility of breaking what was working before.
Now there's a better, safer option.
The new Path Shaper service is designed to improve a website's content to convert more visitors into customers. There isn't a single page on any website that doesn't lose visitors; most of whom will go straight to a company's competition. Bounce rates from main pages typically range from 15% to 60%, and there's always room for improvement.
"Why spend money on Google AdWords, SEO, press releases and more when you're already throwing away most of your visitors?" asks Collins.
Pricing for Path Shaper starts from only (US) $1,000 per month. Further information on may be found at http://www.softwarepromotions.com/path-shaper.asp.
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