Online Video Production Demand Increases at Video Marketing Melbourne After YouTube Announced 25% of Viewers Watch on Mobile

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YouTube’s blog post, from earlier this month, mentioned 25% of their viewers watch on mobile. Online video production company, Video Marketing Melbourne, says this statistic is part of the reason why they’re experiencing higher demand for their web video services.

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Advertising dollars go a long way with web video. I’d go as far as saying, it’s now a vital piece of a business’s marketing plan

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Earlier this month, YouTube dropped a hefty statistic in their blog, saying that 25% of their viewers watch web videos via their mobile devices. It’s no surprise then, that the YouTube app for iPhone and iPod Touch was the number one free application available for two months running back in September. These rising numbers in web video viewership has caused companies, such as Video Marketing Melbourne, to experience a higher demand for their services. “Over the years, we’ve watched a steady rise in web video interest,” says David Jenyns, web video expert and owner of Video Marketing Melbourne, “And with YouTube’s latest blog, the interest has peaked!”

With more people using mobile devices to access the internet, and in particular, to watch online video productions, it leaves little doubt as to where the direction of internet marketing is headed: web video. Seeing the signs clearly marked, businesses are now scurrying for a way onto YouTube.

Noticing an opportunity within the fledgling video marketing industry many years ago, web video expert David Jenyns created his company Video Marketing Melbourne, and has since become one of the leaders in the online video production industry.

David says that with the advent of user-friendly and affordable mobile devices, combined with YouTube’s free app, “More and more people use their mobiles as a way to search out products and services, as well as a form of entertainment. And since the second biggest search engine is YouTube, they’re getting most of their information via web video.”

David further remarks that the strong trend for watching mobile web video has been a result of its “ease and accessibility. It’s so much easier for a consumer to watch a video about a product or service on their mobile, as opposed to trying to read text.”

“They [consumers] will even share and recommend online video ads that are well produced with quality content. They’ll send them to their friends and family to watch. For an advertiser, how much better can it get?” says David.

Online businesses are now realizing that potential customers prefer this style of marketing, and over the past week, the inquiries for David’s online video production services have increased, with businesses wanting to know how they can access the growing web video market. “Creating a web video is relatively easy, and very affordable,” David continues, “Advertising dollars go a long way with web video. I’d go as far as saying, it’s now a vital piece of a business’s marketing plan.”

Being able to market direct to YouTube viewers, means having to create online video productions, whether they’re DIY or professionally done. David mentions that Video Marketing Melbourne offers three web video packages, as well as custom video and studio hire options.

To learn more about Video Marketing Melbourne’s specialty in YouTube video productions, or about their other web video services, click here.

About Video Marketing Melbourne

Video Marketing Melbourne is a part of Melbourne Video Production. Both companies fall under the full service search engine optimization (SEO) consultancy, Melbourne SEO Services who are based in Australia, but have a worldwide client base.

Video Marketing Melbourne has the unique ability to combine their web video expertise with strategic SEO practices from Melbourne SEO. Director, David Jenyns, has, over several years, built a team of experts who are niche experts to support the business, and who share his ethos for ethical, professional internet marketing and web video.

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