Email Marketing Company CEO Teaches Small Businesses Online Marketing Strategies

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MailerMailer Email Marketing CEO Raj Khera shares online strategies to a group of small business startup owners. The presentation, delivered at Montgomery County, MD's Small Business Assistance Conference, discusses high impact and cost effective techniques for generating qualified leads for online marketing and sales.

Raj revealed insight into powerful online strategies that will help our program members achieve much greater strides with their marketing efforts.

Email marketing expert and MailerMailer CEO, Raj Khera, recently delivered a presentation about online marketing and sales strategies at the 2008 Small Business Assistance Conference hosted by Montgomery County, MD.

After graduating from the County's business development programs almost a decade ago, Khera returned to offer his advice to small business owners just starting out.

His lecture, titled, "Driving Sales through Online Strategies," included information on some of the highest impact and cost effective techniques for small businesses to generate qualified leads online within days.

Some of the covered topics included:

  •     getting found in search engines
  •     paid search results versus natural results
  •     email marketing
  •     publishing on the web
  •     methods to keep in touch with clients

Attendees left with a greater knowledge of available tools and techniques they can use to increase web presence and business revenue.

Khera delivered advice learned through his personal experience of running several successful companies, including MailerMailer, and DiscussThis, among others. Executive Coach Tony Mayo commented, "Raj had an audience of very non-technical business leaders immediately grasping the simplicity and power of his suggestions. I am especially impressed that Raj 'walks the talk;' every suggestion is illustrated with examples from his own business. Total credibility!"

"Many startups do not even know some of these marketing methods exist," commented County Small Business Mentorship Program coordinator and conference attendee DeVance Walker Jr. "Raj revealed insight into powerful online strategies that will help our program members achieve much greater strides with their marketing efforts."

Through presentations such as these, Khera is able to give back to programs that helped him when he was starting his first business. "I was once in their shoes and appreciated all the advice and mentorship I received," Khera reflects. "I hope these business owners will also benefit greatly from the online marketing strategy tips that I shared."

For more information on Khera's presentation, or to view and download slides, visit:

About MailerMailer Email Marketing is a leading do-it-yourself email list management provider. Equipped with the latest email marketing technology, such as zip code radius targeting, image hosting and fetch HTML from website feature, MailerMailer allows easy creation of professional email newsletters and campaigns. MailerMailer is part of a series of sites run by Khera Communications, which includes discussion group management tool, DiscussThis, and small business resource site, A free trial of this email newsletter service is available at


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Margaret Lahey
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