4imprint Releases Operation Communication Blue PaperSM and Podcast : Harnessing the power of strategic internal communication planning.

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Promotional products retailer 4imprint has released its latest Blue PaperSM and podcast, ‘Operation Communication: Harnessing the power of strategic internal communication planning.’ Focused on helping businesses develop and implement an internal communications plan, Operation Communication, is the next addition to the more than 30 Blue PapersSM on 4imprint’s Web site.

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Internal communication can be easy to overlook

A recent Ponemon Institute survey for Microsoft added to the recommendations found in the Blue PaperSM. The survey showed that 29 percent of companies who said to have good internal collaboration reported only one or more significant data breaches compared to the 74 percent of companies that admitted to poor internal collaboration between security, marketing and privacy managers.

Operation Communication: Harnessing the power of strategic internal communication planning recommends establishing goals at the onset of the process, then doing a comprehensive audit of existing internal communications, followed by implementation of the goals and aligned communication channels.

"Internal communication can be easy to overlook," says Greg Ebel vice president of sales & marketing at 4imprint. "However, if a business' internal customers are informed and knowledgeable of the situation - that can positively impact external customers."

About 4imprint Blue PapersSM

4imprint Blue PapersSM are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at http://www.4imprint.com/bluepapers, Blue PapersSM have covered popular, cutting-edge topics such as podcasting, online social networking, search engine optimization (SEO) and guerilla marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to http://www.4imprint.com.

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Brenda Haines or Heidi Strand
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