Optimum TV International Adds Premier South Asian Package

Share Article

Newly Added South Asian Language Channels Bring Cablevision's Optimum TV Customers More Bollywood Entertainment and Hindi-Language News and Sports

News Image
We are committed to delivering compelling international packages that bring together the best global programming, and we are pleased to add even more high quality South Asian content with the additions of Life OK, STAR India PLUS and STAR India GOLD.

Cablevision Systems Corp. (NYSE: CVC) today announced the availability of the new Optimum Premier South Asian package with nine channels, including the newly added South Asian-language channels, Life OK (channel 1170), STAR India PLUS (channel 1174) and STAR India GOLD (channel 1175). This very robust South Asian package brings Optimum TV customers more Bollywood movies, entertainment programming, sports events and news shows in Hindi.

“We are committed to delivering compelling international packages that bring together the best global programming, and we are pleased to add even more high quality South Asian content with the additions of Life OK, STAR India PLUS and STAR India GOLD,” said Bradley Feldman, Cablevision’s vice president, video product management. “Optimum TV customers can find a huge selection of South Asian TV programming from Bollywood movies to news, sports and entertainment in the new Optimum Premier South Asian package.”

"The launch of the STAR India channels on Cablevision provides a new, qualitative choice for all South Asians in the service areas of New York, New Jersey and Connecticut," said M.K. Srinivasan, STAR Network in North America senior vice president. "Further, it consolidates our position in the largest media market of the U.S., as well as provides a new opportunity for our advertising partners. We hope to deliver winning content in the South Asian entertainment genre, in the years to come to all Optimum TV viewers."

  •     Star India PLUS brings customers Hindi-language dramas, comedies and thriller series as well as children’s programming, variety and games shows, entertainment events, seasonal sports/games events and top Bollywood movies.
  •     Star India GOLD offers contemporary and classic Hindi-language movies, art films and locally produced films.
  •     Life OK provides wholesome entertainment for the entire family with drama series, game shows, comedies, thrillers, action programs, mythos, Bollywood movies and much more.

Optimum Premier South Asian package is available starting at $39.95 per month to residential customers with Optimum Economy and above. The package is available to business customers with Broadcast Basic and above for $39.95. Residential customers with Broadcast Basic can enjoy the Optimum Premier South Asian Package for $49.95 per month. All channels in Optimum Premier South Asian package can also be purchased on an a la carte basis for an additional $9.95 each per month. A digital cable box or CableCARD is required in all areas. Customers interested in Optimum Premier South Asian package can call 877-980-7636 to order or go to http://optimum.com/digital-cable-tv/international/south-asian-premier.jsp for additional information.

Cablevision’s award-winning digital cable service, Optimum TV, offers customers access to hundreds of channels, including more than 50 premium movie channels, 46 channels of commercial-free digital music, thousands of titles available on demand at all times, an interactive programming guide, more than 120 free high-definition programming services and uniquely valuable and relevant local content through News 12, MSG Varsity and their companion interactive television applications.

About Cablevision
Cablevision Systems Corporation (NYSE: CVC) is one of the nation’s leading media and telecommunications companies. In addition to delivering its Optimum-branded cable, Internet, and voice offerings throughout the New York area, the company owns and operates cable systems serving homes in four Western states. Cablevision’s local media properties include News 12 Networks, MSG Varsity and Newsday Media Group. Cablevision also owns and operates Clearview Cinemas. Additional information about Cablevision is available on the Web at http://www.cablevision.com.

About STAR
STAR India, the leading Media and Entertainment conglomerate, has the highest reach amongst the country’s broadcasters, beaming to over 400 million people, every week across India and over 65 countries across the globe. Its portfolio includes 33 channels in eight languages, including STAR Plus, Life OK, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, Vijay TV, Suvarna, ABP News, ESPN and STAR Sports. STAR India also manages a portfolio of business ventures including DTH operator Tata Sky, Content Aggregator MediaPro, News Channel operator MCCS, Film Production and Distribution Business Fox STAR Studios India and STAR CJ Home Shopping.

News Corp Star US LLC is one of the largest distribution networks and a leading choice for South Asian channels available in Hindi in the U.S. The channel portfolio in the U.S. includes Star India Plus, Star India Gold, Life OK and ABP News available through both satellite and cable platforms.

News Corp Star US LLC is a wholly owned subsidiary of News Corporation. Visit http://www.us.startv.com for more information.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Allison Watters
(516) 803-1249
Email >
Visit website