Pardot Named a Champion in Lead Management Automation by Info-Tech Research Group

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Pardot Marketing Automation receives top ranking in new Lead Management Automation Solutions report.

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offer excellent value-for performance in features, high quality support, competitive pricing - or a combination of these.

Pardot, a leading marketing automation provider, is proud to announce that it was designated a Champion in Info-Tech Research Group's vendor landscape report titled "Select the Right Lead Management Automation Solution." Pardot received the highest distinction, being one of only two Champion providers in a landscape of eight pure-play marketing automation and lead management vendors. Pardot earned high marks across all categories, with special accolades for usability, support and vendor viability.

Info-Tech Research Group's vendor landscapes provide a detailed, head-to-head analytical comparison of products in a given market. Assessing vendors by the strength of their offerings and their strategy for the enterprise, these reports simplify the selection process for IT decision makers and highlight products which should be considered. Champions are defined by Info-Tech Research Group as market "trendsetters" that "offer excellent value-for performance in features, high quality support, competitive pricing - or a combination of these."

"One area of our business that Info-Tech praised was our quick implementation time and our excellent customer support," said Adam Blitzer, co-founder and Chief Operating Officer of Pardot. "It is really an honor when we are recognized for our service because our team works so hard every day to uphold our 'No-Hassle Marketing Automation' brand promise. Everything we do, from our dedicated client services representatives to our no-contracts policy, is geared toward providing the best customer experience in the industry."

Pardot's feature-rich marketing automation suite includes:

  • Easy drag-and-drop landing page and form builders
  • Email templates as well as a visual editor and an HTML editor
  • Full email campaign management including one-to-one emails, marketing blasts, autoresponders and drip nurturing
  • Automation rules to streamline previously manual and repetitive tasks
  • Lead qualification with scoring and grading
  • Prospect nurturing functionality
  • Bi-directional CRM syncing and an open API for custom integration
  • Integration with popular marketing tools including Google AdWords and Google Analytics
  • Reporting to analyze true marketing ROI

Pardot's standout features mentioned in the vendor landscape report include a simple user interface made up of drag-and-drop builders; a pricing model that does not increase based on database size; and the ability to sync with a diverse group of customer relationship management (CRM) tools including, SugarCRM, Netsuite and Microsoft Dynamics CRM.

About Pardot
Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Prospect Insight, Pardot's lead management software, features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot's pricing plans start as low as $500 per month, and plans do not require contracts.

About Info-Tech Research Group
With a paid membership of over 21,000 worldwide,Info-Tech Research Group ( is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has a ten-year history of delivering quality research and is one of North America's fastest growing full-service IT analyst firms.

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Laura Folio
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