PeopleJam Social Networking Site Formed for People Who Want a Great Life: New Online Community and Video Site Founded by Seasoned Media Executives Matt Edelman and Robert Tercek to Launch in Late September

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PeopleJam, an innovative social networking site ( designed to help people achieve a great life, will launch its beta site in late September 2007 bringing together the most compelling characteristics of the Internet and video to create a new type of online community that takes audience participation to a deeper level. Founded by digital media and entertainment industry veterans Matt Edelman and Robert Tercek, PeopleJam will offer its audience more than 150 experts and life coaches, a broad suite of professionally-produced "reality" and informative video programming and user-generated content, all integrated with interactive features that will help members of the PeopleJam ( community get more out of their lives.

Between the ages of 25 and 50, people face the most eventful stage of their lives, but most do so without any sort of plan. PeopleJam is a place for individuals who want to get ahead of life and take a more active role in determining their own story

    A broadband site targeting the estimated 45-60 million Americans interested in "purposeful living" and personal development ( - including career management, earning power, healthy living, fitness, nutrition, getting the most out of their relationships and more - PeopleJam will fill a void in the online media market. By providing video programming that is integrated with popular social networking tools, PeopleJam will enable people to form meaningful connections with each other and life coaches and experts as they encounter new challenges, opportunities and experiences in life between college graduation and retirement. Through five content channels - PeopleLive (health and fitness), PeopleLove (relationships), PeopleEarn (finance and careers), PeopleBelieve (inspiration and spirituality) and PeoplePlay (creativity and fun) - PeopleJam visitors will be able to share with other members their personal goals, advice and important life stories in a way that will lead to more rewarding results in every area of their lives.

"Between the ages of 25 and 50, people face the most eventful stage of their lives, but most do so without any sort of plan. PeopleJam is a place for individuals who want to get ahead of life and take a more active role in determining their own story," said PeopleJam CEO Edelman. "We've built the first social media company that provides Internet users with the means to figure out how to fit together the seemingly disconnected parts of their lives and thereby make the best possible decisions in the face of new and unexpected life experiences."

PeopleJam is designed to stimulate audience interaction by encouraging members to enjoy unique video programming that enables active connections with both the content creators and other members interested in the same content. The resulting vibrant online conversations cover the spectrum of life experiences, including marriage, divorce, healthy living, starting a family, managing finances, building a career, or even facing the first hints of mortality. The highly personal dialog can go ever deeper with the help of PeopleJam's vast array of resident experts that includes psychologists, life coaches, trainers, nutritionists, motivational speakers and bestselling authors who will seed the site with their observations and are available for questions and more intensive one-on-one sessions. Members view and share professional and user-generated video, create personal profiles, participate in discussion forums, maintain blogs, and more, all of which have been successful features elsewhere on the Web, yet never before been found online in one place or applied to this category. The result is a unique combination of valuable content and practical tools that will help people better their lives.

"PeopleJam is designed for people who are serious about achieving more in life. That audience is massively underserved by current online offerings. Our site is designed for users seeking a more personal and emotional online experience," said PeopleJam President Tercek. "PeopleJam is at its core a user-generated enterprise, one that delivers people the resources and tools they need to communicate better and to conduct their lives more effectively."

PeopleJam will produce original video programming that will appear on ( and will be streamed and downloaded to other sites as well as mobile phones and handheld devices. "PeopleJam Originals" consist of mini reality shows with purposeful-living at their core. The company strongly believes in the "democratization of the Web," and will allow this content to be distributed and shared by members on personal blogs, social networking sites or wherever else it can have a positive impact on peoples' lives.

The PeopleJam founders have extensive backgrounds both in traditional and new media. Matt Edelman has 14 years' experience in the entertainment and media industry as a studio executive, producer and entrepreneur. His experience spans motion pictures, television, Internet and mobile platforms. Earlier in his career, Edelman was the senior vice president of Marvel Studios and the president of Eruptor Entertainment. Prior to founding PeopleJam, he served as senior vice president of publishing for Hands-On Mobile, the largest privately held mobile entertainment company in the U.S., where he supervised product design studios and publishing businesses in Europe, the Americas, China and South Korea.

During his 20-year career, Robert Tercek has supervised the design and launch of content and programming services for every digital media platform, including cable and satellite television, computer games, interactive TV and wireless entertainment. Tercek served as senior vice president of digital media at Sony Pictures Entertainment and earlier as a creative director for MTV domestically and internationally. He also served in executive management at digital technology startups PacketVideo and Hands-On Mobile.


About PeopleJam

PeopleJam (, based in Los Angeles, was founded by media executives Matt Edelman and Robert Tercek to tap the power of the Internet to link individuals who share an interest in human achievement, personal bests and achieving a great life. PeopleJam is more than a social networking site. It is the next-generation social media experience and the first online community of its kind to offer an integrated suite of software features for personal development, including collaborative content creation tools, communications features and digital video. At PeopleJam, which is targeted to adults ages 25 to 50, visitors experience shared personal growth and innovative ways to get real results in their lives with the help of like-minded individuals who bond through discovery of shared values. PeopleJam social media ( content categories include PeopleLive (health and fitness), PeopleLove (relationships), PeopleEarn (finance and careers), PeopleBelieve (inspiration and spirituality) and PeoplePlay (creativity and fun). Depending on their personal needs, each PeopleJam visitor can access social networking and interactive features to create a personal profile, set goals, blog about challenges they are currently facing, comment on someone else's stories, view or upload videos or read articles. Visitors can also start a dialogue with one of PeopleJam's resident experts who consistently provide content for the site and are also available for questions and intensive one-on-one sessions that help guide users through the issues that are the most impactful in their lives.

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