Global Personal Care Appliances Market to Reach 515.58 Million Units by 2015, According to a New Report by Global Industry Analysts, Inc.

Share Article

GIA announces the release of a comprehensive global report on Personal Care Appliances market. Sales in the global personal care appliances market is forecast to reach 515.58 million units by the year 2015, primarily encouraged by increasing sophistication in lifestyles, rising income levels and growing consciousness about hygiene, health and looks among consumers world over. All these factors have been instrumental in the sustained growth the market witnessed over the years. Even the recent economic recession could not dent market prospects, except for a marginal sloth in growth pace over the 2008-09 period. A continued, sturdy growth supported by robust demand for oral care and other personal care appliances from developing economies of Asia-Pacific and Latin America is expected to fuel market growth in the near term.

Personal Care Appliances: A Global Strategic Business Report

With consumers becoming increasingly conscious about their health and looks, several personal care appliances have become a part of their routine life. Hair dryers and curling irons are well accepted in the market, while massagers, trimmers, and electric toothbrushes are fast gaining popularity, worldwide. Hair clippers, hair setters, and shaving systems with technologically advanced features are penetrating the market with a full swing. Innovation is boosting demand for hair care appliances. Advanced hair care systems featuring more add-ons than ever before are increasingly being favored. Hair care appliances blended with innovative features to provide extra sensitive hair care experiences are being introduced into the market. In the dryers segment, the trend favored more powerful dryers and those with more value added features.

After visualizing tremendous growth potential in oral care segment, many companies began foraying the market with innovative products. Greater efficiency and economical prices made electric toothbrushes a better option against other oral care products. Western Europe has been a major contributor to the strong global performance and demand for oral care appliances is also strong in Asia-Pacific, Latin America and Eastern Europe. One of the major challenges faced by companies active in the global oral care sector is the high market penetration. In order to avoid commoditization of products, manufacturers are coming out with new and effective methods to distinguish and single out their brands and to carve out new niches within existing markets. With regard to hair removal products, rising consumer awareness is compelling manufacturers to design and develop new razor products that meet the wide-ranging shaving demands of male consumers. Changing trends in facial hairstyles, have had a significant impact on the market for beard and mustache trimmers. The younger generation’s preference for shorter hair, has led to a boom in the market for trimmers.

A handful of well-known brands dominate various segments of personal care electrics market. The influx of low-cost, low-end products in the oral care category has affected market dynamics. Rapid innovations in the power-assisted technology have allowed manufacturers to develop differentiated products, in terms of innovation, and pricing. Since the beginning of the decade and until 2008, the market traversed on a steadily increasing growth path, enabled by these factors. Even during the global economic recession the market continued to grow, albeit at a slower pace, and as world economies revived, it witnessed the quickest rebound and fell back on track in 2010 with pre-crisis level growth rates. As opposed to the developed western markets, fast emerging economies in Asia-Pacific and Latin America are poised for overall fastest growth in the next few years. Consumers trading down to low-priced alternatives and increase in sales of private label products were few notable recession induced trends in the personal care appliances market. However, ignoring the trend that has been gaining momentum, manufacturers continued to innovate and flood the market with higher-end products maintaining that consumers are not price sensitive.

Europe, powered by strong demand from markets such as Germany, UK, France and Eastern European countries is positioned as the single largest regional market for personal care appliances, as stated by the new research report on Personal Care Appliances. The US and Asia-Pacific (inclusive of Japan) trail behind as the other major markets for personal care appliances in terms of sheer size. The Asia-Pacific market is also significant in that it is forecast to surge ahead at the fastest CAGR of 4.0% through 2015. By product group, the Hair Care Appliances dominates the market, garnering a lion's share, supported by sustained demand for hair dryers and curling irons. However, with respect to growth pace over the assessment period, the Oral Care Appliances product group is projected to take the lead, expanding at the overall fastest compounded growth annually for 2007-2015.

Key participants profiled in the report include Colgate-Palmolive, GABA GmbH, Conair Corp, Helen of Troy L.P, HoMedics Inc, Johnson & Johnson, Lion Corp, Panasonic Corporation, Royal Philips Electronics NV, Norelco Consumer Products Company, Procter & Gamble, Braun GmbH, Remington Products Company, Russell Hobbs Inc., Sanyo Electric Company Limited, Groupe SEB, Waterpik Technologies Inc, and Wahl Clipper Corporation.

The research report titled “Personal Care Appliances: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, industry and product overview, product innovations, recent industry activity and profiles of market players worldwide. Analysis and overview is provided for major geographic markets such as United States, Canada, Japan, Europe (France, Germany, Italy, UK and Rest of Europe), Asia-Pacific, Latin America and Middle East. Market analytics are provided in volume (units) terms for product groups/segments including Hair Care Appliances (Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers, and Hair Setters), Oral Care Appliances (Electric Toothbrushes, Oral Irrigators, and Plaque Removers), Hair Removal Appliances (Men’s Shavers, Women’s Shavers, Epilators, and Trimmers (Beard & Mustache), and Other Personal Care Appliances such as Heating Pads, Whirlpool Baths (Portable), and Massagers.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site:


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Public Relations
Visit website