Plateau Systems Appoints Senior Vice President of Marketing : Marketing Veteran Jeff Kristick Joins Talent Management Industry Leader's Executive Team

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Plateau Systems, a leading provider of talent management software, services and solutions, announced today that technology industry and marketing veteran Jeff Kristick has joined the company as Senior Vice President of Marketing. Kristick brings significant experience to this role and will be responsible for the company’s worldwide marketing strategy, overseeing product, services and field marketing, sales enablement, demand generation, corporate communications and new media strategy, customer outreach and events.

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Plateau has been identified as a leader in the talent management industry for years, with strong market recognition and an incredible customer reputation

"Jeff has an impressive track record of executing progressive, customer-focused marketing programs that build visibility and differentiate organizations in dynamic technology markets," said Paul Sparta, Chairman and CEO, Plateau Systems. "As the talent management market continues its rapid growth, Jeff will be instrumental in accelerating Plateau along that trajectory, from both a marketshare and mindshare perspective."

Before joining Plateau, Kristick served as the Vice President of Product Marketing for TIBCO Software, a provider of business process management and integration software. In that position, Kristick was responsible for global product marketing, analyst relations and sales enablement, successfully leading his team in designing and executing innovative marketing programs that place TIBCO at the forefront of its industry. Previously, Kristick held several product management positions at Siebel Systems, a leader in CRM software, which was acquired by Oracle in 2006.

"Plateau has been identified as a leader in the talent management industry for years, with strong market recognition and an incredible customer reputation," said Kristick. "This is an opportunity to build upon the company's reputation and lead the team that is raising awareness of critical human capital issues and driving demand for Plateau's solutions, and to help the Plateau brand realize its greatest potential."

Kristick earned a bachelor's degree in Mechanical Engineering from the U.S. Naval Academy and a master's degree from the Kellogg School of Management at Northwestern University.

For more information about Plateau, visit

About Plateau

Plateau is a leading provider of adaptable Web-based software for developing, managing and optimizing organizational skills and talent to increase workforce productivity and business operations performance. Plateau's software is being used by some of the world's largest, most successful enterprises, including the American Red Cross, General Electric, Internal Revenue Service, and Wendy's International. Industry analysts, including Forrester Research and Bersin & Associates, have rated Plateau a leader in functionality, technology, and customer satisfaction. The company is headquartered in Arlington, Va. For more information on Plateau, visit

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