We’re excited to work with AnyCollege.com’s colleges and universities to help them reach their enrollment goals through the site and with the additional enrollment marketing services we can deliver
Lenexa, KS (Vocus) January 28, 2010
PlattForm Higher Education, a leading provider of marketing and communications services for colleges and universities, today announced the acquisition of AnyCollege.com, Moorhead, Minn., a search portal designed to be the most user-friendly, interactive resource for college-bound students beginning their college search process. The acquisition will help PlattForm Higher Education expand its efforts in becoming further entrenched with traditional colleges and universities.
AnyCollege.com is one of the most comprehensive online research sources for the nation’s accredited colleges and universities. The layout and navigation were designed to allow users quick access to information and to connect with colleges that fit the users’ interests and profiles. The web site boasts several special offers and unique features, such as quarterly and bi-annual scholarship drawings – totaling about $15,000 – for first-time and graduate-level students and the ability to connect higher education professionals. In addition, the site provides access to college information request forms; information on featured colleges and universities; college videos; and other resources for students, parents and counselors.
“We’re excited to work with AnyCollege.com’s colleges and universities to help them reach their enrollment goals through the site and with the additional enrollment marketing services we can deliver,” said Brad Gibbs, Chief Growth Officer of PlattForm Higher Education. “The previous management team at AnyCollege.com has done an outstanding job of growing targeted traffic for their clients and developing a premier scholarship program for first-time enrollments and continuing education students.”
Cory Klinnert, President of AnyCollege.com, said, “I am very excited with the prospect that AnyCollege.com will be able to utilize the powerful resources of PlattForm Higher Education for continued growth and ultimately to provide a better product for our users and college partners.”
Through the acquisition of AnyCollege.com, partner schools will be able to access the full suite of services offered by PlattForm Higher Education, helping improve their marketing efforts with a trusted leader in the industry. Along with online lead generation, PlattForm Higher Education provides higher learning institutions with recruitment services including search engine marketing, email marketing, interactive media placement, web site design and development, direct marketing, and more.
PlattForm Higher Education is a wholly-owned subsidiary of Ad Venture Interactive (http://www.Ad-Venture-Interactive.com).
For more information, please contact Kevin Kuzma, Director of Media Relations, at kevin(dot)kuzma(at)ad-venture-interactive(dot)com or 913-254-6087.
About PlattForm Higher Education
PlattForm Higher Education is a leader in providing marketing and communications services for colleges and universities. With over 20 years of relevant experience, a history of innovation and exceptional customer service, PlattForm Higher Education has become the largest full-service agency in postsecondary education. Today, PlattForm Higher Education provides a full spectrum of marketing, communications and advertising services to an increasing client base of more than 4,000 partner schools. With more than 380 employees, PlattForm Higher Education works at the forefront of higher education and continues to create award-winning solutions for colleges and universities throughout the U.S. and Canada.
About Ad Venture Interactive
Ad Venture Interactive is a full-service interactive marketing company encompassing five divisions: PlattForm, PlattForm Higher Ed, Beauty Schools Marketing Group, Transportation Marketing Group, and Vertical Marketing Group. Generating more than $150 million in gross revenue, Ad Venture Interactive companies offer a spectrum of services including interactive lead generation, online marketing, search engine marketing, media placement, creative, print and video production, direct marketing, and print media services.
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