The 3 year agreement as the official towel for the Sony Open in Hawaii demonstrates a long term commitment by both parties...
Phoenix, AZ (PRWEB) January 09, 2012
“We are proud that the Players Towel has been named the official towel of the Sony Open in Hawaii for the next three years,” said Patrick Le Vine, founder of the Players Towel. “The Sony Open is a great contributor to many local charities and we feel fortunate to be able support the tournament in its community involvement.”
As the world’s best players compete in the PGA Tour’s first full field event of the year, the Players Towel will build on its dominant 2011 season which included 20 wins on the PGA and LPGA tours, including two majors. “The Players Towel has been the clear choice for the world’s best players and their caddies seeking the ultimate in a performance golf towel,” added Le Vine. “The 3 year agreement as the official towel for the Sony Open in Hawaii demonstrates a long term commitment by both parties and reinforces the Players Towel as the leader in its category and a brand recognized by both players and caddies alike as the ultimate in absorption and protection from moisture and debris.”
About Players Towel-The Games Leading Performance Golf Towel
Used by the game’s top players, the Players Towel has quickly become the golf towels of choice among the world’s best players and has shown up on the winner’s bag in all the major tours and majors including: the U.S. Open, The Masters, WGC Championship, Evian Masters and the PGA and LPGA Tour Championships. Designed by a former tour caddie, Players Towel’s microfiber technology provides the best absorption and cleaning characteristics available on the market allowing for optimal groove cleaning, absorption and durability. While traditional heavy cotton cloth towels push dirt and moisture around, the Players Towel microfiber technology picks up dirt and moisture, holding it in the cloth and off the equipment, resulting in cleaner, dryer equipment and enhanced player performance. Available in custom logos, signatures, colors and an optional “Putterslit,” Players Towel is an essential part of one’s golf game and makes an ideal tee gift for corporate, charity and club outings. Players Towels are sold on line at PlayersTowel.com and at leading pro-shops and resorts around the world.