Odeo Acquired by SonicMountain

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Odeo announced today that its assets have been acquired by SonicMountain, Inc.

Odeo is the only vertical podcasting site that has emerged from the pack: It has received five times more traffic than its nearest competitor.

Odeo, one of the largest and most prominent podcast aggregation web sites, announced today that its assets have been acquired by SonicMountain, Inc., a New York based company focused in the digital media hosting and search marketplace.

Odeo is among the first commercial podcasting sites, launched in July 2005. According to Hitwise, “Odeo is the only vertical podcasting site that has emerged from the pack: It has received five times more traffic than its nearest competitor.” In addition to being an audio aggregator of free web audio content and podcasts, Odeo enables listening, downloading and subscription of podcasts, along with synchronizing libraries with iTunes and other podcatchers.

“A critical aspect of the transaction was the commitment by SonicMountain to retain the integrity and spirit of the Odeo community,” says Evan Williams, CEO of Obvious Corporation. “During the selection and due-diligence process it was important that the buyer be committed to Odeo’s growth and improvement.”

SonicMountain intends to incorporate exciting enhancements to the Odeo community within the next few months. Improvements in content organization, search, discovery, plus podcast hosting of both audio and video are only a sampling of upcoming upgrades planned for the site.

“We are extremely grateful that Evan Williams will be acting in an advisory capacity during and post transition,” says Jack Roken, CEO of SonicMountain. “Evan’s proven success with Blogger, Odeo and now the rapid rise of Twitter are examples of the creativity and influence Evan has on the social aspects of the web. We are eager to build on the solid foundation he has created.”

About Obvious
Obvious, LLC is a web product development company, based on San Francisco, California . Founded by Evan Williams, co-creator of early blogging tool, Blogger.com (now owned by Google), Obvious is currently focusing on its latest creation, Twitter.

About SonicMountain, Inc.
Founded in November 2006, SonicMountain Inc. is delivering the next generation social media platform for the podcast community and marketplace. Through patent pending search technology and recent acquisitions, SonicMountain will re-launch its technology through Odeo, a leading podcast destination site.

SonicMountain is a privately held company based in New York.

Media Contacts and Inquiries:

Rick Arturo
Office: (646)452-4417
E-mail: info @ sonicmountain.com

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