Survey Reveals Email as Sales and Marketing Cinderella Story

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Report finds email marketing locked in budget basement yet sneaking into the top of lead generation and sales results. 83.8% of businesses, both small and large, have plans to increase use of email for sales and marketing. One to one follow-up outperforms email broadcasting.

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Salestream Software, developers of PoliteMail , the Outlook-based email marketing software, today announced the results of their sales and marketing executive survey with a report entitled " What's Working in Email Marketing Now ."

The survey asked 1,829 sales and marketing executives questions relative to their company's use of email for sales and marketing, as well as campaign results and budgets.

Email is budget's ugly step-child, yet Cinderella for leads and sales, with top ROI.

In answers pertaining to marketing budgets, allocations for email marketing software and services remained at the very bottom, under 5% for large businesses and under 10% for small and medium businesses.

In sharp contrast, email marketing was consistently a top performer in answers rating marketing campaign success (in terms of sales and lead generation) as well as answers rating the importance of marketing mediums.

From participants who answered all related questions, a relative value index was derived which clearly illuminates email at the top for ROI.

The vast majority of businesses have plans to increase their use of sales and marketing email, despite prevalence of spam.

Nearly 84% of businesses indicated they had plans to increase their use of email for sales, marketing and customer service.

One to one email follow-up and campaigns to small groups outperforms broadcast email.

Another surprise finding revealed the broadcast marketing mentality and most common email marketing approach, is not the best strategy for producing leads and sales results via email marketing.

These survey results highlight the value of putting email marketing technology, including one to one personalization and email tracking tools, into the field, including divisional offices, field representatives and sales people.

Additional findings and complete survey results are available by downloading the free email marketing report at:

About the survey
Salestream surveyed 1,829 sales and marketing executives during August and September of 2007 with multiple questionnaires regarding their current and anticipated use of email for sales and marketing. Large corporations with over 1,000 employees represented 22% of respondents, with 35% of those representing enterprises with over 10,000 employees. 78% of respondents were from small and medium sized businesses under 1,000 employees, with 52% of those from companies with 10 employees or less. 54% of all respondents had executive responsibilities for both sales and marketing, 38% were responsible for marketing only and 8% for sales only.

About Salestream Software
Salestream Software provides easy-as-email applications to boost sales, generate leads and measure marketing results. Integrated with Microsoft Outlook, Salestream's products leverage your existing investments in Microsoft Office and Exchange to increase sales and marketing productivity while reducing costs and building customer relationships.

The company's PoliteMail product is the first to add one to one email tracking and broadcast email marketing capabilities to Microsoft Office Outlook. PoliteMail enables companies to send email newsletters, personalized email campaigns and one to one follow-up complete with response tracking, opt-in compliance, and centralized list management and measurement right from Outlook.

For more information, please visit or contact Michael DesRochers at (603) 610-6111 x120.

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Michael DesRochers
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