Dr. David Mallory enjoys lots of free time.
Daytona Beach (PRWEB) March 27, 2013
Dr. Elizabeth Rush Kruger, owner of Strategic Power, explains why Americans love small business. Tips on her blog, strategicpower.biz, show entrepreneurs how to spark profits in their own business.
The Public Affairs Council 2012 poll reports that 88% of Americans view small business favorably. According to the most recent Pew Research Center poll, Americans view small business more favorably than churches and universities. Recent polls by the Gallup Organization confirm this positive view is consistent and pervasive.
There are several reasons for their positive view of small business [Scott Shane, Entrepreneur, 3/22/13]. The Public Affairs council found that small business owners embody the American dream. They have the gumption to act on their dream in the land of opportunity. A majority of Americans believe that small business owners are the backbone of the middle class way of life. They are honest and ethical. According to Rasmussen, 57% of Americans believe that small business owners are America’s job creators. They generate more economic growth than either big business or the government.
However, the Pew Research Center poll found that Americans believe small business owners work more hours and make less money than the rest of us. This need not be true. Tips by Dr. Elizabeth Kruger reveal how small business owners can work less hours and earn more money. The secret is to focus on your most profitable customers.
1. Describe, delight and duplicate your most profitable customers
2. Specialize where you’re best and delegate the rest.
3. Plan for profits, prepare for change, and be reasonable.
Her blog, strategicpower.biz, elaborates on ways to work less hours and earn more money. According to Dr. David Mallory, “I use her tips to manage my chiropractic clinic – and my life. As a result, I attract and retain the best patients and accomplish more in less time.”
Business Expert Press recently published “Top Market Strategy: Applying the 80/20 Rule.” Graduate marketing classes around the world are adopting Dr. Kruger’s book. Barry Silverstein, ForeWord Reviews, praises her college supplement as a “profit-generating tool.”
Entrepreneurs eagerly await Dr. Kruger’s upcoming book, Aesop’s Rules: Profit from Timeless Marketing Wisdom. The wisdom in Aesop’s fables resonates over the ages with timeless truth. Dr. Elizabeth Kruger inspires small business owners and entrepreneurs to apply this wisdom to marketing their own business. Excerpts from this book are published on her new blog, strategicpower.biz
In summary, Americans love small business owners, but believe they work more hours and make less money than the rest of us. This need not be true. Tips by Dr. Elizabeth Kruger reveal how small businesses can work less hours and earn more money. The secret is to focus on your most profitable customers.
Strategic Power has an A+ rating with the Better Business Bureau. Dr. Kruger’s coaching, writing, and speaking are sparking profits around the world. She will gladly customize guest blogs, speeches, and articles for specific purposes. Dr. Kruger has been a guest on 11 syndicated radio shows. Please contact Dr. Kruger directly for media interviews, speeches, and articles.