Pop Labs Announces Merger with BrightBox

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Pop Labs Acquires Top-Ranking Brand Consultancy and Fellow Inc. 500/5000 Company to Complete Full-Service Marketing Capabilities

Pop Labs announced earlier today that it would merge with brand marketing giant BrightBox, creating one of the most multi-talented and comprehensive marketing firms in the United States from two of the most successful marketing companies in the world.

"Pop Labs has developed a unique and scalable method of retaining IP, staff and client training, and in-depth documentation that allows our company to serve clientele from all over the globe. The BrightBox team is a perfect fit to our model, as we expand and add their branding, strategic offline marketing, 3-D animation, and P/R services,” Pop Labs President and CEO Gene McCubbin said. “Moreover, the founders of BrightBox are a natural fit with our team and fill a role in Executive Management that will enable our combined staff to have better access to quick decision making, mentorship, and personal and professional development. I truly could not be more pleased, we have a lot of fun things we will be announcing over the next couple months."

By joining together, the two companies will create one major marketing outfit designed to compete for a wealth of large-scale accounts shopped by companies searching for a holistic marketing approach an increasingly multi-layered and complex business environment.

BrightBox, one of the most successful and fastest growing brand marketing firms in the country, specializes in branding, design, production, and communications. They have worked with B2B and consumer companies spanning nearly every industry, from small entrepreneurial ventures to Fortune 50 corporations.

The decision for the firms to mutually merge comes on the heels of each company’s recent impressive achievement of making the Inc. 500/5000 List of America’s fastest growing companies.

Pop Labs, one of the most successful and fastest growing internet marketing and interactive media firms in the country, specializes in online marketing, including SEO, site production, online market analytics, pay-per-click advertising, social media and email marketing. Joining with BrightBox creates more powerful outreach potential for the already successful firm.

About Pop Labs, Inc.

Created in 2004, Pop Labs Inc. is an interactive marketing company located in the Greater Houston Area. Since its establishment, Pop Labs has become recognized as an industry leader across the nation. The company provides a variety of services including SEO, branding and PR, social media consulting and application, email marketing, PPC/display ad management and a myriad of other forms of online exposure.

For further information on Pop Labs visit:
Web site: http://www.poplabs.com
Twitter: @gopoplabs
Facebook: http://www.facebook.com/poplabs
Blog: Lab Notes Blog


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Audra Jackson
Pop Labs Inc.
(713) 243-4728
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