Oneupweb's Paid Search (PPC) Survival Guide Gives Advertisers Recession-Proof Insight to Help Improve their Bottom Line

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Paid search marketing offers greater spending accountability, and Oneupweb has the guide to help advertisers understand the terminology and start measuring their ROI.

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Now is the time for marketers to learn the language and improve their bottom line.

With 155.2 million US search engine users in 2007, and an expected 180 million by 2011, the future of advertising is clear. The place to be heard and seen is on the internet. And the best starting point, according to Oneupweb, is their new Paid Search Survival Guide.

"The potential rewards of an effective pay per click (PPC) advertising program are immense," says Oneupweb CEO Lisa Wehr. "From improved lead generation and higher customer traffic to improved sales volumes, PPC advertising campaigns can streamline prospecting processes and sales overnight."

Wehr points out that there's a lot to consider before launching a paid search program. And that's where the Oneupweb Paid Search Survival Guide comes into play.

"We created the pocket-sized guide to help marketers learn the language and discover the facts behind paid search," explains Wehr.

The guide includes common terms used by Google's AdWords-branded PPC program and other leading directories. It also describes important tools that marketers need to know, including landing pages, conversion analytics and more.

"A paid search program, especially one used in conjunction with a natural site optimization (SEO) campaign, can propel a company's growth," says Wehr. "Now is the time for marketers to learn the language and improve their bottom line."

To download a free copy of the Paid Search Survival Guide, visit For more information on Oneupweb's paid search marketing and natural search engine optimization services, email or call toll free 877-568-7477.

About Oneupweb:
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability audits with eye tracking and media placement. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit


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