Internet Expert's New White Paper: Googleopoly IV* -- The Googleopsony Case How Google Extends its Search Monopoly to Monopsony over Digital Information

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Internet expert Scott Cleland, President of Precursor LLC, has released a new white paper on Google's anti-competitive pattern of restraining digital commerce in news, books, broadcasting, artwork, documents, & analytics.

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Free information best serves Google's search advertising monopoly, however it does not best serve competition in digital information production or consumers seeking quality digital information.

Today Precursor LLC released a first-ever antitrust analysis which connects-the-dots of how Google anti-competitively extends its search advertising selling monopoly as a digital information buying monopsony harming competition in digital: news, books, broadcast, artwork, and analytics; and harming consumers by undermining the production of quality digital information.

  •     This heavily-documented 22-page white paper has 59 cites from ~30 different mainstream sources.
  •     It uses 32 Google quotes to prove Google's monopsonistic vision and clear self-awareness of its monopsony power.
  •     It also documents a pattern of anti-competitive Google monopsony behavior across six different information industries.

Download and read "Googleopoly IV: The Googleopsony Case" here.

Precursor LLC President Scott Cleland said: "This analysis documents a common thread -- between Google's search advertising bottleneck and the dimming competitive prospects for digital: journalism, books, broadcast, artwork, and analytics - which is Google's information access bottleneck that effectively forces much digital information to be free." Cleland continued: "Free information best serves Google's search advertising monopoly, however it does not best serve competition in digital information production or consumers seeking quality digital information."    

Cleland also said:

  •     "The core insight of this white paper is that Google has learned that to fulfill its information-organizing mission it does not need to own the world's information, it only needs to effectively gain and maintain control of many of the derivative digital uses of that information that are necessary for Google's model to make the information accessible and useful: i.e. search-ability, storage in Google's datacenters, compiling usage and monetization data, and the analytical ability to utilize that data."    
  •     "The warning of this white paper is that the old adage 'information is power,' is particularly apt here, because Google arguably has assembled more global market power over more information, more information types, and more information sources -- with less checks and balances on that power -- than any entity ever. This increasingly enables Google to dictate what information is found or buried, which information competitors win or lose, and what political views are favored or disfavored."

The White Paper is available in full here:

*Googleopoly III: Dependency: The Crux of Google-Yahoo Ad Agreement 10-3-08
Googleopoly II: Google's Predatory Playbook to Thwart Competition; 9-23-08
Googleopoly: The Google-DoubleClick Anti-Competitive Case; 9-17-07

**The views expressed in this white paper are solely the author's and not the views of any Precursor clients.

Scott Cleland is a precursor, a prescient analyst with a long track record of industry firsts. Cleland is President of Precursor® LLC, which consults for Fortune 500 clients; authors the "widely-read"; and serves as Chairman of®, a pro-competition e-forum supported by broadband interests. Eight different Congressional subcommittees have sought Cleland's expert testimony on a wide range of complex emerging issues related to competition; and Institutional Investor twice ranked him as the top independent telecom analyst in the U.S. Cleland has been profiled in Fortune, National Journal, Barrons, WSJ's Smart Money, Investors Business Daily, and Washington Business Journal.

See Scott Cleland's Full Biography at:

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