PRWeb Introduces New Tool to Help Users Write the Perfect Press Release

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Leading online visibility and news distribution service PRWeb introduces the “Make it Better” button, an instant feedback tool that helps new users and PR pros create the most effective online press release.

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Today’s press release has evolved into a powerful tool, capable of helping businesses gain visibility in a multitude of channels.

PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), has created a brand new tool that instantly evaluates how powerful the components of written online news releases are—checking headlines, content, multimedia, keywords and links. After creating a free PRWeb account and uploading a release into the tool, it only takes a click to have each section graded with feedback and the opportunity to make changes to the release before a user can purchase and distribute it.

“The majority of journalists and bloggers search for news on the Web; and the majority of consumers search for information about businesses online, rendering old, expensive wire services ineffective for most businesses. Companies large and small need to get their news where everyone is looking – the Web. And they need to create releases that work well on the Web, which means including multimedia, images, keywords and links,” said Jiyan Wei, Vocus’ Director of Product Management.

PRWeb’s Make it Better aims to do just that – help public relations (PR) professionals, small business owners and anyone else who is trying to gain online visibility improve the the impact and reach of their releases and search engine optimization (SEO).

“Today’s press release has evolved into a powerful awareness tool, capable of helping businesses gain visibility in a multitude of channels – including search, social and traditional media. We have developed the press release grader to help customers take full advantage of that,” said Wei.

PRWeb’s interactive and optimized premium news releases gets its customers stories distributed to major search engines and major news sites like Yahoo! News, as well as thousands of regional, local and national outlets, and to more than 250,000 subscribers including journalists and bloggers. The PRWeb release lets users include keyword links, video and images to earn more reader interest.

Have news to share with the world? Make it Better with PRWeb.

About PRWeb
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to

About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based PR and marketing software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution to generate awareness, and increase sales in today’s customer-led buying cycle. Vocus is used by more than 30,000 organizations worldwide in seven languages. For more information, please visit or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.


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Stacey Acevero
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