New Technology Challenges the Cost of Smile Makeovers - Without a Dentist

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Brighter Image Lab of Dallas/Fort Worth is using state-of-the-art technology to help their clients improve their smiles with new removable dental veneers, and it’s all done with no dentist.

Examining a real Press On Veneer client case

If a client makes their own impression, and our lab designs the veneer, that’s not dentistry so there’s no need for a dentist to get involved.

Fort Worth based Brighter Image Lab, is using technology to challenge the dental industry by offering more affordable, viable options for smile makeovers to people needing to improve their smile. The product is a removable dental veneer called Press On Veneers or BIL Veneers (named for the lab). These new veneers are designed to snap on over a person’s existing smile and the way they’re doing it is impressive. This complete process is done with no dentist visit. This precision software technology, CAD digital design platform, 3D micron production printers, and their specially created “lab direct” dental impression system is creative ingenuity at its core. This system allows them the bold advantage of direct access to clients everywhere, without the cost or fear of a dentist office.

For the first time ever dentists are on the sidelines when it comes to removable dental veneers (quickly becoming know as the “no dentist smile makeovers") and they’re not smiling. This technology is so new and the lab direct process is so revolutionary, it’s causing the need to be defended against the dental industry. Even the Texas State Board of Dental Examiners isn’t sure what to make of the lab direct process being available to clients directly. Director Bil Watson says, “Once people understand that creating removable dental veneers is done using technology and not dentistry, it's a win for consumers."

Until now, improving your smile was a job reserved only for dentists. Dental veneers, dental flippers, dental implants, and even dentures were normally the only choices for a bad smile and only available from a dentist. These new Removable Dental Veneers resulted from the big investment Brighter Image makes in the technology; and it’s paying off. “Now by simply ordering a “self impression system” and sending it directly to our lab for processing, a full smile makeover can be designed for our clients with amazing results”, says Bil Watson, Director. “It was a rough start getting the process stream-lined. At first, we had complaints and poor reviews but after tweaking the system, we are now the leaders in lab direct smile makeovers.”

Imagine a dental veneer that snaps on over existing smiles for teeth that are gapped, broken, discolored, crooked or misaligned. Clients from New York, California, Texas, Florida and all over the world are improving their smiles for thousands less than the expected cost of the dentist. Advanced state-of-the-art technology makes it possible. Before now, designing a dental veneer - that fit so precisely, from an impression model, without the dentist - was unthinkable. Now clients can truly change their smile online and it’s all because of advances in technology.

Brighter Image Lab has been in business since 1997, is based in Fort Worth, Texas and has accumulated more than 300,000 clients. Brighter Image Lab is a subsidiary of MSC Development Inc. Removable dental veneers are marketed as Press On Veneers and BIL Veneers via and respectively.

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Matt Cobb
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