Pretzel Logic Productions to Create San Diego Gulls Family-Oriented Video Campaign
(PRWEB) February 16, 2016 -- In past years, professional hockey has been known as a fairly violent sport, fans included. According to one New York Times article, “Nine former professional hockey players have filed a lawsuit against the NHL. that says the league ‘intentionally created, fostered and promoted a culture of extreme violence.”(1) It has not been uncommon to read about hockey lovers duking it out in the stands or throwing drinks down towards the rink. So when the Anaheim Ducks revealed one year ago that they would be bringing back San Diego’s AHL team, the Gulls, they knew they wanted to make a change. Ducks owners Henry and Susan Samueli said while acquiring the Gulls, "We plan to become more than just San Diego's hockey team but rather, a part of the city's DNA and fabric.” (2)
To promote awareness of the newly returned team, the Gulls created a campaign strategy that was twofold, to let hockey fans know that they were back in San Diego, and to assure fans that if they came to a game, it would be fun for the whole family. The Gulls worked alongside local production company Pretzel Logic Productions to create their family-oriented video campaign comprising of two commercials. Pretzel Logic Productions filmed the initial spot using dramatic light and fog, catching the on-ice action of the players with a drone and ground camera. The second piece focused more on the fans, showing audiences what kind of exciting action they would experience at one of the games.
Results were phenomenal as nearly 13,000 fans packed into Valley View Casino Center for the opening game (3). The Gulls made a major comeback from the start of their season, beating the Stockton Heat 4-2 for their first win on home ice this year. Fans and their families have been attending games all winter, and social media is buzzing with the excitement over the team’s long-awaited return.
(1) http://www.nytimes.com/2014/04/11/sports/hockey/nhl-exploited-violence-players-suit-contends.html?_r=0
(2) http://www.sandiegouniontribune.com/news/2015/feb/22/anaheim-ducks-san-diego-gulls-ahl-hockeyfest/
(3) http://www.sandiegouniontribune.com/news/2015/oct/10/gulls-opener-american-hockey/
ABOUT PRETZEL LOGIC PRODUCTIONS
Established and focused in audience engagement and brand strategy through dynamic storytelling, Pretzel Logic is a fresh, inventive and driven video production house based in San Diego. Led by an Emmy Award-winning production team, we offer a wide range of services to clients of all types, with great work and great attitudes. We love working with new and emerging technology and business. Pretzel Logic Productions works in collaboration with their clients, considering their thoughts, beliefs and values. To learn more about Pretzel Logic Productions, visit http://www.pretzellogicproductions.com
Josh Allard, Pretzel Logic Productions, http://Pretzellogicproductions.com, +1 (619) 356-3020, [email protected]
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