Built on strong research, high-end ingredients and delivered in extremely innovative type formulas, Pro-Nutra markets the "Look Better, Feel Better - NOW" approach like no one else ever before.
Ft. Lauderdale, FL (PRWEB) May 30, 2012
BPI Sports, a leader in the sports nutrition industry, announced today the launch of Pro-Nutra. Pro-Nutra represents a premier, high-end, diet and energy line built exclusively on meticulous planning and engineered ingredients. This line will incorporate health, better living and targeted performance goals in a fast paced, Doctor reviewed and Doctor recommended manner. Built on strong research, high-end ingredients and delivered in extremely innovative type formulas, Pro-Nutra markets the "Look Better, Feel Better - NOW" approach like no one else ever before.
"This is a once in a lifetime opportunity to partner with GNC, the largest Nutritional Retailer in the entire country. This effort to strengthen our brands as a must-have in the industry will further cement our exponential growth and standing industry wide," stated Diana Ress, Marketing Director of BPI Sports. "The addition of Pro-Nutra will allow us to position ourselves as a frontrunner in the Sports Nutrition, Wellness, and now Diet and Energy categories. This brand provides the opportunity to expand beyond our typical athlete and bodybuilder demographic and to connect with a variety of consumers wanting to look and feel better now. We are excited to launch Pro-Nutra next month at the GNC Franchise Expo and the buzz that will most certainly follow."
"GNC is excited to add another fantastic brand like Pro-Nutra to our assortment, makers of our newest Physician Endorsed Diet/Energy line. We continue to be the dominant retailer in our space by working closely with our 'vendor partners' to provide many value added programs for our customers such as gifts with purchase, bonus sizes, unique flavors and formulas and overall great price. Pro-Nutra represents a new level of innovation for the active consumer who is striving to look and feel better," said Tom Dowd, GNC Executive Vice President, Chief Merchandising Officer and General Manager.
GNC has more than 7,400 locations, of which more than 5,700 retail locations are in the United States (including 906 franchise and 2,075 Rite Aid franchise store-within-a-store locations) and franchise operations in 50 countries (including distribution centers where retail sales are made).
The new line includes MethoxyBurn™, Guava™ Super Fruit, GRP6™, ZAP2X™ and 14-Day Healthy Weight Loss Program™. These are all supplements that support overall wellbeing and fall under the diet and energy category.
With an aggressive branding of a wellness-based, sports performance targeted audience, Pro-Nutra relies on the intelligence of the consumer, the expertise of the retailer, and the ingenuity of its own device. Pro-Nutra is the premier wellness performance brand available today.
Headquartered in Hollywood, FL, Pro-Nutra is a dietary supplement company with products in popular categories such as weight loss, wellbeing and energy. These physician recommended formulas are exclusive to GNC stores and GNC.com. For more information on Pro-Nutra please visit http://www.pronutra.net.