35% of Mobile Holiday Shoppers Say Device is Integral to Shopping Experience—Can’t Holiday Shop Without It!, According to Mobile Survey

Share Article

A recent mobile survey conducted by Prosper Mobile Insights™ included 332 smartphone and tablet users from the SSI Panel who completed the survey on their devices. The survey was collected from 11/29 - 12/2/11. 45% of the respondents were male while 55% were female, and the average age of the sample was 42. The data reveals that most Mobile Users will be utilizing their smartphones and tablets for holiday activities, including communicating with loved ones, sharing their holiday experiences through social media and of course, shopping.

News Image
Besides searching for stores, comparing prices and making purchases, the majority of Mobile Users will also be spreading holiday cheer by taking pictures, chatting with loved ones, and making plans to see family and friends this holiday season.

Most Smartphone and Tablet Users will be shopping in a mobile wonderland this holiday season, according to a recent survey conducted by Prosper Mobile Insights™ among smartphone and tablet users on mobile devices. Out of 66.9% of Smartphone and Tablet Users who say they have already used their device to shop this holiday season, 35.1% say their mobile device has been an integral part of their experience—they can’t holiday shop without it! Another 52.7% say a smartphone or tablet has made shopping convenient, but they could shop without a mobile device if they needed to. Only 12.2% haven’t seen a benefit to mobile holiday shopping. Further, on a scale from 0 to 10, of those who have used their device to shop this holiday season, 1 in 4 (25.1%) would be extremely likely to recommend mobile shopping to a friend or colleague.

Besides searching for stores, comparing prices and making purchases, the majority of Mobile Users will also be spreading holiday cheer by taking pictures, chatting with loved ones, and making plans to see family and friends this holiday season:

Top 12 Holiday Activities on Smartphones/Tablets
Taking pictures: 81.6%
Communicating with loved ones not seen for the holidays: 67.8%
Making plans to get together with family/friends: 56.6%
Checking the weather: 54.2%
Taking videos: 53.3%
Searching for gifts/stores/deals: 50.3%
Sharing holiday experiences through social media: 48.2%
Purchasing products: 42.8%
Listening to holiday music/radio stations: 42.5%
Finding holiday recipes: 40.7%
Using GPS to navigate to a holiday event: 40.4%
Keeping a gift list: 34.0%

Source: Prosper Mobile Insights™ Mobile Survey, November-11

Other fun holiday activities to be carried out on smartphones and tablets include downloading holiday ringtones (25.3%), playing holiday games (22.6%) and even tracking the movements of Santa Claus (15.7%).

For the full, complimentary report, including a complete list of holiday activities, click here.

While most Mobile Users are adapting to shopping using their devices, fewer plan to donate to charities via mobile payments. If the Salvation Army bell ringers accepted payments from a smartphone or tablet, 35.8% would not donate in this way while 30.4% say they would. 27.1% are unsure. (The other 6.6% does not donate to the Salvation Army.)

For more insights on how consumers are using smartphones and tablets, download the Prosper Mobile Android™ Tablet App or access the online Prosper Mobile InsightCenter™, recently updated with new November mobile survey data.

About Prosper Mobile Insights™
Prosper Mobile Insights™ provides companies with a comprehensive view of how consumers are using mobile devices including smartphones and tablets. The insights illustrate how consumers are engaging with digital media, including ownership, purchase intentions, activities, usage, service, influence, and ultimately how new technologies are reshaping consumers’ lives. Prosper Mobile Insights™ is a trademark of Prosper Business Development. http://www.prospermobile.com

Survey Sampling International (SSI)
Bringing together Survey Sampling International and Opinionology, SSI is the premier global provider of world-leading sampling, data collection and data analytic solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone, mobile/wireless and mixed access offerings. Value-add services include questionnaire design consultation, programming and hosting, data processing and real-time reporting. SSI serves more than 2,000 clients, including the top 50 research organizations. It has 30 offices serving clients around the world.

Prosper Mobile Insights™
Chrissy Wissinger
Randi Honkonen

Ilene Siegalovsky

Android is a trademark of Google Inc


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Chrissy Wissinger
Visit website