Latest Techniques in Creating a Steady Flow of Patient Referrals Exposed by a Marketing Expert

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Nitin Chhoda, a practice marketing specialist, said that it’s not easy to build a base of new patients especially in today’s depressed economy. He shares his latest strategies in creating steady flow of patients with a combination of new and old-fashioned system.

Physical Therapy Marketing

These low cost and no cost strategies work well to transform your practice. Step outside of your comfort zone to grow your business.

Chhoda said, “Once you have patients, you want to systematically nurture each patient to become a raving fan and a referral source for your physical therapy business. The following will help you retain more patients and increase referrals from existing patients. They take little time to implement, but pay multiple dividends.”

  • Regularly contact past and present patients once a month. Thank them for being a client and remind them that the practice is always available to serve their needs. Utilize modern, customizable systems such as physical Therapy Newsletter and Clinical Contact to facilitate communications via text messaging, social media and mobile marketing.
  • Always be friendly especially when talking to patients, addressing them by their first name. Chhoda said that the sweetest sound for a person is the sound of their own name.
  • Provide patients with a journal and make it mandatory that they complete it as part of their treatment plan. This will be an easy way to track the patients’ progress when they are away from the clinic. Include gift coupons that offer free consultations which they can use for themselves or pass along to family and friends.
  • Plan and organize a “customer appreciation day” and invite current and previous patients to attend. Present a short and fun speech to patients, thanking them for being a client. They can also be invited to speak and share their positive experiences, thereby providing public testimonials.
  • Send patients unexpected gifts through the mail to thank them for their patronage. Ideally, the gifts should be books, audio CDs or DVDs that are original and promote the practice and available services, and establishes the practice owner as an authority.

“These low cost and no cost strategies work well to transform your practice. Step outside of your comfort zone to grow your business. A successful private practice owner is able to overcome fear, competition, greed and scarcity which only cause self-sabotage. Your clinical skills and intentions to help patents mean nothing without a sufficient flow of high quality, cash paying patients who can support the lifestyle and freedom you and your family desire, and it all begins with your patients and making them cheerleaders for your practice,” Chhoda noted.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.

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