PÜR Celebrates Their Sweet 16 and Collaborates with Youcam Makeup to Create a Unique, Augmented Reality Beauty Experience for Makeup Lovers

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PÜR The Complexion Authority™ Recently Announced A Collaboration with the world’s leading virtual beauty app, YouCam Makeup, to bring a new digital beauty experience to makeup and beauty lovers alike.

“This collaboration has been in the works for quite some time and we’re so excited to finally launch a tight-knit collection of products on YouCam Makeup,” said Tisha Thompson, Vice President of Marketing and Innovation at PÜR

PÜR The Complexion Authority™ Recently Announced A Collaboration with the world’s leading virtual beauty app, YouCam Makeup, to bring a new digital beauty experience to makeup and beauty lovers alike. YouCam Makeup is a revolutionary mobile app that features cutting edge augmented reality (AR) and artificial intelligence (AI) technologies to deliver true-to-life virtual cosmetics try-ons, real-time makeovers, instant skin diagnostics, on demand beauty advisors, hair color trials, and more. With this collaboration, PÜR Beauties will have a chance to experiment with PÜR’s cult-favorite sku’s, like the 4-in-1 Foundation Stick and limited-edition ‘Sweet 16’ color products that are new-to-market. Beginning August 1st, six PÜR collections will be available for virtual in-app try on directly on YouCam Makeup (available to Apple and Google Play users).

YouCam is the top ranked mobile app that effortlessly binds beauty and technology by way of virtual makeovers, stunning makeup effects, try-on features, skin analysis and more. The app allows users to experiment with hundreds of products from top beauty brands and gain insights on common skin concerns, like wrinkles, dark spots, acne and dark circles. Users can track skincare progress, switch up their hairstyle, edit photos, share looks and interact with the beauty community directly in the app. With true-to-life face detection, YouCam smartly senses your facial features to give users the most true-to-life makeup application on the market for a real-time makeover or one tap edits and try-ons for your selfies and portrait options. This free mobile experience can be enhanced with in-app purchases for a seamless customer beauty journey. It’s available in 17 languages and is compatible with iPhone, iPad and iPod Touch.

“This collaboration has been in the works for quite some time and we’re so excited to finally launch a tight-knit collection of products on YouCam Makeup,” said Tisha Thompson, Vice President of Marketing and Innovation at PÜR. “We carefully selected which products would be featured on this app and wanted to include highlights from our new ‘Sweet 16’ collection and top-ranked complexion products, so new—and existing—customers will get a chance to learn what our brand is all about.”

PÜR’s product line-up includes good for your skin color products with vibrant, highly pigmented face and eye shades, as well as top-selling complexion products to complete an array of looks. Check out the PÜR product range below:

Love Your Selfie III
This Limited-Edition ‘Sweet 16’ Face Palette and Mini Mascara Set includes 10 eyeshadows, 2 glitter bases, a blush, highlighter, bronzer and deluxe Fully Charged Mascara to help you step up your party looks.

Celebrate Your Selfie
This Limited-Edition ‘Sweet 16’ Collector’s Kit is packed with everything you need to create your favorite PÜR looks, including 16 highly pigmented eyeshadows, influencer-approved Fully Charged Mascara, best-selling PÜR Pro Eyelashes in Diva, two blushes, a highlighter and high-shine lip gloss in DIY.

Kiss of Confidence
Pucker Up! This Limited Edition ‘Sweet 16’ Lipstick Trio and Lip Balm Set keeps eyes locked on your flawless pout with two lip-plumping lipsticks that are enriched with a moisturizing agave extract and a nourishing lip balm that primes lips before application.

Arch Nemesis
PÜR’s 4-in-1 Dual-Ended Brow Pencil features dual ends for fully customizable brows—whether you want a natural and feathery or bold and beautiful look. The small tip mimics the finest of hairs for detailing while the medium tip creates hair-like texture for bigger, bolder brows. Its longwear, smudge-proof formula ensures that brows look great and stay in place all day.

4-in-1 Foundation Stick
This award-winning 4-in-1 Foundation Stick has a velvety matte finish with buildable medium-to-full coverage to keep you looking fabulous from all angles. YouCam includes 12 varying shades to complement all skin tones. The formula includes age-defying Ceretin® Complex and skin-nourishing Energy Complex to conceal, contour and highlight the face.

Sweet 16 Bling
This best-selling 4-in-1 Pressed Mineral Powder Foundation compact with Skincare Ingredients just got sweeter! Part of PÜR’s ‘Sweet 16’ celebratory anniversary collection, this Limited Edition 4-in-1 Pressed Mineral Powder Foundation gives you the same flawless mineral coverage you expect from PÜR but with a celebratory, covetable design.

“We are thrilled to partner with such a forward-thinking and mindful beauty brand like PUR and expand our in-app beauty offerings to include their beloved, innovative formulas,” says CEO and founder of Perfect Corp., Alice Chang. “We are excited for the opportunity to introduce their good-for-you formulas to our growing YouCam universe is bring their top selling products to life in a whole new way.”

ABOUT PÜR
Regarded as “The Complexion Authority™, PÜR™ offers women of all ages, races and skin types high-performance beauty solutions and skin-loving products. By focusing as much on the ingredients left out of formulas as included, PÜR sets the standard for a better kind of beauty. PÜR is proud to be cruelty free, paraben free, gluten free, talc free, petrolatum free, mineral oil free and SLS free. Learn more at purcosmetics.com

About Perfect Corp.
With over 650 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com. Perfect Corp.’s flagship app YouCam Makeup is available for free download on the App Store and Google Play.

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Kaitlyn Cook
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